Alberta Business Marketing

Join MSP Marketing Specialist Stuart Crawford with Neil Jones from Live Virtual Help Desk.

Live Virtual Help Desk (LiveVHD) is a North American leading “LIVE” Help Desk/NOC support service for desktops, laptops, servers, network devices and hand-held devices.

Based in Vancouver, BC, Canada…Live Virtual Help Desk can help you with all your help desk requirements.

Tune in live on Thursday, August 19th at 1 PM Eastern/10 Pacific – http://www.blogtalkradio.com/mspshow/2010/08/19/going-live-with-live-virtual-help-desk

Tags: british columbia, Business, Business/Finance, canada, Desk, Help desk, Marketing Specialist, Neil Jones, stuart crawford, Technology/Internet, The MSP Show, Vancouver, Virtual help desk
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Join us for a no cost MSP marketing business Webinar on August 17.

Ulistic, a leading MSP Marketing, search engine optimization, social media and online marketing firm invites you to take part in their upcoming webinar on August 17th at 1 PM Eastern/10 AM Pacific.

This 40 minute session internet marketing webinar we cover the fine line between Social Media, Social Circles and the impact these user contributed websites have on search engine optimization.  Our goal is to share information to help your MSP marketing achieve success through basic online marketing strategies.

David West, Senior Advisor and Partner at Calgary, Alberta based Ulsitic (specialists in MSP Online Marketing) will discuss the state of social and search as it is today and theorize the future when social influences will potentially impact search results. Every business owner needs to have some understanding of social media and search engine and how social search results will influence your potential customers.

About David West

David began working with Internet technologies initially as a freelance website programmer. He later formed a full service website design and development company in Calgary, Alberta. David has employed Internet Marketers, Designers, Programmers and Project Managers to work together to create dynamic and effective websites. He firmly believes that quality traffic to a website is better than quantity and uses a “coaching” approach to collaborative development of an online strategy for all Ulistic MSP business clients. David positions his clients for success online.

Title: Where the Roads Cross Between Social Media and Search Engine Optimization
Date: Tuesday, August 17, 2010
Time: 11:00 AM – 12:00 PM MDT
Register: https://www1.gotomeeting.com/register/426743328

Tags: Advisor, basic online marketing strategies, Business/Finance, Calgary, David West, freelance website programmer, Internet Marketers, Internet Marketing, Internet Technologies, msp marketing, MSP Marketing Education, msp online marketing, online strategy, search engine, search engine optimization, search results, social search results, Technology/Internet
Posted in Alberta Business, Marketing, Online Marketing | | Comments Off

The buzz around the CompTIA Breakaway conference this week in San Antonio varies from circle to circle but there are some consistent themes being discussed in the breakouts, keynotes and hallways of the JW Marriott Resort in San Antonio.

• Healthcare IT is one of the hot topics this time around.  Every US MSP is looking at Healthcare and why not, it is almost like the perfect gift.  Now, this Canadian blogger and MSP Marketing Professional needs to learn more about US Healthcare but from what I can understand many Doctors are now mandated to make the move to some sort of EMR solution.  I am sure there is more to it, but a good start for me.
• The next topic is the CLOUD.  What is cloud computing?  How will it impact my MSP business and what do I need to do now.  I know Arlin Sorensen has talked for a couple of years on cloud preparation and I firmly believe the time is now to act on getting cloud solutions integrated into your overall service offering.

What does it take to succeed with MSP marketing especially in these verticals?

Having a plan, strategy and action items are important and a must for every MSP looking at jumping into these new worlds or even simply just getting into managed services….but you also need clients.

How do you find or attract new clients?

Marketing and effective, targeted and well thought out marketing strategies.  Your MSP business needs a marketing coach and someone who has walked a mile in your shoes.  You need to do your homework and get the right solution that meets the needs of your business and meets the needs of the market you are going after.

How do you attract new opportunities?

Simply put…speak their language.  Your marketing must speak the language of the market your going after and your online marketing crafted to attract those looking for exactly what they are looking for.

Keyword Research, Online forums and special interest groups are where you must start.  Having the perfect business blog that attracts and retains those interested in learning from you and buying from you is crucial as well.

Then you must execute!

Need a hand, give me a call at 403.775.2205.

Tags: 403.775.2205, Business/Finance, CompTIA, Internet Marketing, marketing coach, MSP Marketing Execution, Online forums, San Antonio
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Ulistic and Heartland Technology Solutions Forge Strengthening Relationship

Two leading content creators join forces to help MSPs and IT VARs craft their message and win new business opportunities through online business newsletters, social media and search optimization.

Ulistic, a leading MSP Internet consulting firm based in Calgary, Alberta, Canada and an organization focused on delivering valuable online marketing services and education within the IT VAR and Managed Services Community, today announced their strategic partnership with Heartland Technology Solutions (HTS). HTS is a very successful IT reseller located in the Midwest that also provides marketing services through its popular e-Newsletter service for resellers throughout North America…it’s known as the e-Newsletter produced by a reseller for resellers.

This strategic partnership will offer the IT VAR and Managed Services community a robust, complete and well-rounded online marketing solution leveraging HTS’ newsletter and content library services with Ulistic’s Search Engine Optimization, Social Media and Internet Marketing and consulting programs.

Ulistic will offer in-depth social media, corporate blogging and search engine optimization services built on proven SEO best practices to HTS and their community of newsletter marketing clients. This will allow each member to leverage advanced web marketing and coaching services geared at positioning their businesses ahead of their competition in online search and provide a foundation to take their Internet Marketing to the next level.

“Marketing your MSP and IT VAR business online is no longer a fad,” states Ulistic Senior Partner and 15-year MSP veteran Stuart Crawford. “Online marketing must be a core component of your overall marketing strategy, no matter the size of your business. Our partnership with HTS will help the technology community increase their overall visibility in their communities and with their clients, aiding in their overall creditability in the marketplace.”

HTS will offer their very popular e-newsletter to Ulistic clients. This proven service produces over 170 newsletters each month for VARs across North America who want to maintain a “soft touch” with their customers. HTS e-newsletters are highly customizable with a robust content library for VARs to utilize.

“VAR customers appreciate the mix of personal news, tips and tricks, and education on technology trends that appear in our e-newsletters. We’re excited to expand our market to assist Ulistic clients as well,” says Jane Cage, COO of HTS.

About Ulistic Inc.

Ulistic (www.ulistic.com) focuses on assisting leading Information Technology organizations, technology manufacturers and their partners plus the Managed Service Provider market. Ulistic’s services help position their partners and clients to achieve success by leveraging the latest Internet Marketing trends and services. Ulistic is a progressive Internet consulting firm founded by David West and Stuart Crawford who offer a combined 30 years of IT experience. Ulistic is the definitive organization for firms wanting to lead in their markets. Ulistic has global results with companies looking to dominate search results, lead their markets and leverage social media and advanced web services. Ulistic are a team of Internet Consultants with a fresh approach to doing business online by empowering clients through education.

About HTS

Heartland Technology Solutions (HTS) has been providing business solutions to clients throughout the Midwest for over 25 years. HTS has offices across Iowa, Nebraska, Missouri, Kansas and Oklahoma with a regionally based staff of almost 80 IT professionals including 30 industry certified engineers and experienced business consultants. HTS also provides marketing services through its popular e-Newsletter service for resellers throughout North America. (www.heartlandtechnologies.com)

Tags: Business, Business Partnership, business solutions, Business/Finance, Calgary, canada, content library services, COO, David West, e-newsletter, e-newsletters, Heartland Technology Solutions, HTS, Internet Consultants, Internet Marketing, Internet Marketing trends, Iowa, Jane Cage, Kansas, managed services, Missouri, Nebraska, North America, Oklahoma, online business newsletters, online marketing services, online search, search engine, search engine optimization services, search optimization, search results, Senior Partner, Social Media Ventures Inc, stuart crawford, technology community, technology manufacturers, technology trends, Technology/Internet, Ulistic Inc., web marketing, web services
Posted in Alberta Business, Marketing, Online Marketing | | Comments Off

Hello from San Antonio and the CompTIA Breakaway conference at the beautiful JW Marriott Resort.

Over the past two days I have been hanging with the team at MSP University during their ongoing Bootcamp running in parallel with the CompTIA Breakaway event.

I have been very fortunate to have been invited by MSP University to speak at their boot camp on the importance of marketing for Managed Services Providers and primarily online marketing.

Over the past two days I shared some of the tips and tricks for success with social media tools such as Facebook, Twitter and LinkedIn plus had the luxury of sitting on a panel with three other leaders in the MSP marketing world.

As the dust settles from Breakaway, I will start sharing my key learnings…like any other conference the days are long and nights short.

Tags: CompTIA, Facebook Inc, LinkedIn Ltd, Managed Service Providers, MSP University, Professional certification, San Antonio, social media tools, Twitter Inc
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