Author Archives: Todd Lucier

Maps – a key in helping guests find your Web site

Looking for a great way to drive traffic to your tourism business?
The latest monthly report on travel from Hitwise gives a clear reminder of the importance in providing accurate map listings and “driving directions” for tourism folk.
4 of Top 11 Most Visited Travel related Web sites are Maps

The important take away: Be sure your listing [...]

Technology isn’t going away – Pay Attention

Often tourism operators are slow to adopt new technologies. But this wait and see attitude can leave the needs of the traveler behind. Like the downhill racers waiting at the gate for the start of their race, we should all recall the starters commands from the Olympics just prior to racing from the [...]

Technology isn’t going away – Pay Attention

Often tourism operators are slow to adopt new technologies. But this wait and see attitude can leave the needs of the traveler behind. Like the downhill racers waiting at the gate for the start of their race, we should all recall the starters commands from the Olympics just prior to racing from the [...]

How to Invest in Video: Posting and Sharing Video (part 3 of 3)

Travelers are social
It’s called Social Media because travelers are social about their media consumption.  Most travelers use a variety of social Web sites to watch video.  By far the largest video sharing site is Youtube, but there are other places that your videos can get exposure too.
Travelers using social MEDIA

42% Youtube
33% Facebook
27% Trip Advisor
73% search [...]

Why Tourism needs to start partnering with Media

The internet is social.  We get that.  But it’s also mobile, meaning people want to access “current information” any time they want it.
That’s right, it’s the consumer or subscriber of the media that matters.  If travelers want current media, the tourism industry has to start thinking about the best way to produce media in an [...]