Alberta Business Marketing

Go back Lesson in Leadership John Ferguson enjoys having an impact on an organization and, through it, influencing society at large. Hence his affinity for leadership roles – lots of them. Currently, he’s chairman of Suncor Energy Inc., chairman and founder of Princeton Developments Ltd. and Princeton Ventures Ltd., a director of Fountain Tire Ltd. and RBC, [...]

Tags: John Ferguson, leadership, Management, Suncor
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Over the past couple of days I have had many discussions with people about the importance of having a presence online.  My peers and I understand the importance of having a great blog, a website which attracts conversion and even a Facebook account however one of the other key discussion points is around “human interaction”.  What do I mean by “human interaction”?.

Sure, many will argue that email, Facebook or Twitter maybe interacting with other humans and it is very easy to get sucked into sitting on your laptop 18 hours a day, typing and sending email after email, perhaps you are a supervisor who elects to bark electronic commands to those we lead and maybe you are in sales and would rather send out your quotes via email or some other electronic mechanism never to meet with a client/prospect face-to-face.

Yes, I understand that I am a web marketing consultant and our team at Ulistic understands the importance of having your business online, but aligned with your business requirements and objectives.  It must be balanced.  We have to sometimes get up from our keyboard and perhaps pick up a telephone, go for coffee or simply go for a walk and stop by to meet someone.

I also get lazy from time to time using the Internet, email and social networking to communicate and then think…what would happen if I simply pick up the phone and stop typing?

Tags: Business/Finance, E-mail, Facebook, Facebook Inc, Human Interest, Internet, online activities, Online social networking, Social information processing, Social network service, social networking, Stuart's ramblings, technology, Technology/Internet, web marketing, web marketing consultant, World Wide Web
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Of the different types of people your tourism business interacts with on the Web, the most important are Fans.

Deerhurst Resort engages with their fans

Deerhurst Resort in Huntsville, Ontario will be hosting the G-8 in 2010. With this important international gathering the resort is undergoing a number of upgrades and improvements.

The enhancements included renovations to the Deerhurst Highlands golf pro shop and modification of the dining area, establishing a new Highlands Lounge for the golfers. And with that, came the annual task of deciding on the new menu for the lounge.

Where to get New Menu Ideas?

Ask the Fans

Instead of asking the chef to come up with a new menu, they went to the members first!
I was delighted when I received this email invitation from Simon Bevan, director of golf to offer my advice on the new menu.

To which I wholeheartedly replied!

But would they take my menu suggestion seriously?

You bet, not only can I get the grilled veggie wrap my way, I can get it on toasted flat bread or a swiss triangle too.

How do your fans feel when you engage them?

Let’s just say the club is going to serve up a few more lunches to members this year.

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