Dec
15
2011
Marketing Intel: 21 Marketing Mysteries Revealed
Author: Steve Williams
Counting down 2011 with brand stories that might surprise you
Archive for the ‘Marketing’ Category
Oct
15
2011
Next Up: A Profile of Zahra Al-Harazi of Foundry Communications
Author: Alberta Venture
The leader of this Calgary based design and marketing firm loves a challenge
Aug
6
2011
Award Winning Wine Labels
Author: Barry Welford | The Other Blokes BlogIt is estimated that there are more than 6,000 wineries in the U.S., another 6,000 in Australia, and over 360 in Canada and each may produce 10 different wines or more. Add in Europe and South America and you clearly have a very, very crowded market-place. Even if you decide to purchase through your local wine store, the choice is formidable. The BC Liquor Stores Product Catalogue, for example, lists 3103 table wines. If you are one of those wineries, how can you try to ensure prospective customers hear about your wine.
Shiraz Wines Extra-ordinaires
One way is to give a memorable name that delighted customers might share with their friends. However that has already been done quite widely. Just look at these wine names from the BC Liquor Stores Product Catalogue among the 245 Shiraz wines that are included.
- Cabernet Sauvignon Shiraz – Yalumba The Scribbler 07 Australia
- Cabernet Shiraz – Long Flat 08/09 Australia
- Cabernet Shiraz – Majella The Musician Coonawarra 06/09 Australia
- Cabernet Shiraz – Shot In The Dark 08/09 Australia
- Cabernet Shiraz Pinotage – Winds Of Change Organic 09/10 South Africa
- Extramadura – Mad Dogs & Englishmen 05/06 Spain
- Lucky Penny Red Australia
- Painted Turtle – Shiraz Canada
- Shiraz – Shoofly 2006 Australia
- Shiraz – Barefoot California United States
- Shiraz – Binder Mitchell Gunslingers Barossa 06 Australia
- Shiraz – Bird In Hand Two In The Bush Mt Lofty 07/08 Australia
- Shiraz – Black Swan Australia
- Shiraz – Black Tractor 07/08 Australia
- Shiraz – Chapel Hill Parsons Nose Mclaren Vale 09/10 Australia
- Shiraz – D’Arenberg The Dead Arm 00/07 Australia
- Shiraz – Fat Bastard France
- Shiraz – Fetish The Watcher Barossa Valley 2008 Australia
- Shiraz – Funky Llama Argentina
- Shiraz – Gray Fox 2003 United States
- Shiraz – Henry’s Drive Morse Code Padthaway 08/09 Australia
- Shiraz – Henry’s Drive Dead Letter Office 06/07 Australia
- Shiraz – Kangarilla Glimmer Of Hope 2008 Australia
- Shiraz – Kilikanoon The Lackey 07/08 Australia
- Shiraz – Lulu 07/09 France
- Shiraz – Mollydooker Carnival Of Love 07/09 Australia
- Shiraz – Razor’s Edge Mclaren Vale 05/08 Australia
- Shiraz – Shotfire 06/08 Australia
- Shiraz – The Little Penguin Australia
- Shiraz – The Lucky Country 07/08 Australia
- Shiraz – Two Hands Angels Share Mclaren Vale 06/07 Australia
- Shiraz – Two Oceans South Africa
- Shiraz – Woop Woop 09/10 Australia
- Shiraz – Xanadu Next Of Kin Margaret River 08 Australia
- Shiraz – Yellow Tail Australia
- Shiraz Cabernet – Kangarilla Hellbent 07/08 Australia
- Shiraz Cabernet – Mollydooker Two Left Feet 2009 Australia
- Shiraz Cabernet Petit Verdot- Wirra Wirra Scrubby Rise 09 Australia
- Shiraz Grenache – Timbuktu Offshore 2008 Australia
- Shiraz – Cat Amongst The Pigeons Nine Lives 07/09 Australia
- Wild Horse Canyon – Shiraz Canada
- XOXO – Shiraz Cabernet Canada
Wine Labels On The Edge
If even extra-ordinary names are commonplace, how else can you stand out from the crowd. The answer is to be ‘on the edge’ in more ways than one. As the Vancouver Sun tells us, Holy Moly … Vancouver firm wins top awards for innovative wine labels in San Francisco competition.
Brandever’s wine labels earn a Double Gold for the labels produced for Blasted Church Vineyards in the Okanagan Valley in British Columbia. This small Vancouver firm is making its mark in the often staid wine-branding field, with cutting-edge labels such as Swear to God (Chardonnay 2008), Bible Thumper (Pinot Gris 2008), Holy Moly (Petit Verdot 2008), Cross to Bear (Malbec/Syrah 2008) and Nothing Sacred.
“We do things that are out in left field and daring,” said Bernie Hadley-Beauregard, founder and owner of Brandever Strategy Inc., which won nine of the Wine Label Design Awards handed out at this year’s San Francisco International Wine Competition in June for its innovative labels for these made-in-B.C. wines.
Here are some of the winning labels:
The Double Gold Individual Label Award for Nagging Doubt wine, also of Okanagan Falls, also is on the technical edge of label design. It uses codes on the label that allow the buyer to scan it with a smartphone and see a video showing how the label was created.
Brandever, which has won awards for its offbeat labels at previous San Francisco wine competition shows, also had 20 of its wine labels exhibited at the San Francisco Museum of Modern Art this spring.
Perhaps surprisingly if you are looking for advice on Building A Wine Brand, then you might wish to listen to the news from India.
A global wine brand that comes out of India: that’s the ambitious goal of Pune-based Good Earth Winery, says Navin Sankaranarayanan, the company’s CCO.
This is a company focused on marketing. “We believe 40 per cent lies in the quality product and 60 per cent in everything else around it to build the brand, from proper labels to expensive manpower,” says Sankaranarayanan. “We are looking to create aspirational brands.”
According to Vinexpo statistics, India has become the 10th largest growing nation for wine consumption, in value and volume terms, for the period 2009-13. According to the grape board, by the year 2020, India has the potential to become a world player in wine.
Clearly the task of standing out in that even more crowded wine market-place will take much more than just innovative wine bottle labels.
Copyright © 2011 The Other Blokes Blog. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact admin@otherbb.com so we can take legal action immediately.
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Jun
20
2011
It looks like my predictions about Blockbuster and RIM are coming true. In this alberta@noon column on CBC Radio One with host Donna McElligott I discuss what options are available to Research in Motion, maker of the BlackBerry, in the shadow of a massive stock price drop. We talk about what this means for the Canadian tech sector, national pride, and Kitchener-Waterloo tech startups by looking at Critical Mass and the oil and gas industry in Calgary. We also look at how they might be able to get back on track by examining comparisons to Google and Apple’s work.
This is our last Tech and Trends column before we take a summer hiatus. Time to start dreaming up some new ideas for topics for the fall…
Jun
7
2011
Amazon Associates Success Tips
Author: Barry Welford | The Other Blokes BlogThis is a guest post by Mariana Ashley.
I will preface this post with the cold fact that not all blogs or websites will benefit much from using the Amazon Associates program. That being said, since the program is free to use, it is at least worth trying out. It is a great affiliate program that is simple to implement and can make surprisingly large sums of money. But for any site or blog to make any serious money from the program, they should fit at least most of the following criteria:
- Your site gets a good amount of traffic – Obviously no one will be clicking on your affiliate links and purchasing things that will give you commissions if no one visits your site.
- Your visitors are loyal and trust your site – This one is huge! Much more important than just having traffic, having loyal visitors will be the most likely users to convert with your affiliate program. Most of the search engine traffic you receive won’t.
- Your site has information relevant to the products you’re marketing – Believe it or not, a lot of webmasters will use an affiliate program and market products that have nothing to do with their site’s content. Of course, you can be a little creative, but try to market products that you know your readers will want to buy.
Where In the “Buying Cycle” Is Your Audience?
Even with the above criteria met, you’re still not guaranteed to make money through the Amazon Associates program because perhaps your readers are at a different stage in the “buying cycle” than the products you’re marketing.
For instance, if you write a blog that offers tutorials on Photoshop, you probably won’t get too many people clicking on your Amazon links to buy Photoshop because they already have it and are looking for tips on how to use it. However, if you’re reviewing the newest version of Photoshop, your affiliate links might be a bit more lucrative.
Great Buying Hooks
Now that we do indeed have a loyal audience and have considered what they are interested in buying, let’s look at the way we can link them into Amazon and start buying stuff, so we can get that commission. Remember, they don’t necessarily have to buy whatever product you link to; they just have to buy something on Amazon through the affiliate link on your site.
Challenge Your Readers to a “Hypothetical” Shopping Spree!
As cheesy as this might sound, this idea works incredibly well, particularly for sites that review a slew of products for a particular niche. Just write up an article of how you would spend $1000 (or however much money) on products related to your topic, and then at the end of your article, call upon your audience to go on their own “hypothetical” shopping spree and post what they would buy in the comments (just be sure to give them the Amazon affiliate link as their entrance to the spree). Odds are some of them are bound to buy something that they realize they could use.
Allow Readers to Review Products
As great as it is to review products yourself on your site, I’ve also noticed very positive responses (in terms of affiliate commissions) to articles in which a dedicated reader of my site reviews the product. I suppose this is because people are less worried of a biased review since the reader has nothing to gain if you decide to purchase the product through the affiliate link. Remember, for both your own and your readers’ reviews, to keep your reviews genuine and honest. If you lie to sell a poor quality product to your readers, you will soon find that you have no readers and no one clicking your affiliate links.
Best-Seller Lists
One great aspect of the Amazon Associates program is that it gives you great detail about whether or not people are clicking your affiliate links and what they’re buying. Once you’ve gathered enough data to determine buying trends and popular products, make a best sellers list! This is a surprisingly effective way to gather more support and trust toward your affiliate products and gain more sells.
By-line:
Mariana Ashley is a freelance writer who particularly enjoys writing about online colleges. She loves receiving reader feedback, which can be directed to mariana.ashley031 @gmail.com.
Copyright © 2011 The Other Blokes Blog. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact admin@otherbb.com so we can take legal action immediately.
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