Alberta Business Marketing

The School warmly congratulates Irv and Dianne Kipnes for receiving the Honourary Degrees of Doctor of Laws at the U of A Convocation on June 8.

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How Travelers Think

The main reason for not having success online is many business think about the things they want to share with their guests, rather than meeting their guests’ needs.

Before reviewing your Web site, establishing or refreshing a social media strategy for your tourism business think about the last trip you went on and the kind of information and advice that was most useful.

Did you:

• Talk to friends and family who had gone there?
• Speak with a local?
• Consult a destination web site or business sites?
• Use a search engine?
• Refer to a social site like Facebook, Trip Advisor for planning advice?
• Use your handheld to access information at the destination?

Think about:

• How far ahead did you plan: things to do, places to stay, dining.
• What kind of online resources did you use : before your travel, while at the destination, after returning home.
• What ways did you use the Web to gather information?
• What ways did you use the Web to share your trip with others?

Ask:

• Ask your current guests where they got their information and how they planned their visit.
• Talk to other travelers, family and friends and ask them to look at your Web site, social presence and comment.
• Act like your ideal guest: search for your travel experiences and look for information. How well are competitors and regional marketing organizations meeting the needs of your ideal guest.

Review:

• Search for your business name and note the web sites where have a presence. Is the information correct, up-to-date, inspiring?
• Identify the Web sites where you need to establish a strong presence.
• Review the existing information you are providing your guests on your web site and review your profile on social networks.

Links:

• How Travelers use social media – Mashable
  

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