Jul
9
2009
Using Social Media to Promote a Newsletter
Author: Jim EstillMy niece, Jessalyn, works for a company who do a newsletter. She asked me how to use social media to promote it. My response.....
What I would do with the newsletter and social media:
1. Make sure it is emailed.
2. Put it up on the web
3. Link to it a few times from the blog with context so hotlink something like "Hugh pontificates on greed and green" with the part in quotes hotlinked.
4. Use hootsuite and ping.fm (that way you hit twitter, linkedin, facebook. I would even set up a blog to ping to (this one is separate and even call it "Green Tweets - Our Twitters about Green Business and Advertising" and any other sites that you have profiles on) to post short (you only have 140 characters and really only 120 characters if you want someone to RT(ReTweet) you messages with the link to the newsletter. I would link to it perhaps 10 times in a one month period.
Possible posts
...We just posted our newsletter jkldffdjkl.com
...Hugh pontificates on Green vs Greed at fdsjklfjk.com
....Is Green really the opposite of Greed? dsfhjk.com
....Does the state of wall street reflect our environment? dfjksdj.com
....etc.
To set up 10-15 Hootsuites should be a 10 minute job. Then it is all on autopilot from there. You can even reuse a few of them 6 months from now.
5. Tweetdeck search greed or another term that is relevant. Then when appropriate RT or @someone "we think greed is impacting the environment dhjkdfh.com" etc. The problem with this step is it can take time and you always need to figure a return on the time you spend.
6. In all interactions try to add value. Be interesting, Be funny, Be informative, Help someone save or make $ etc.
7. Slightly rewrite one of the articles and submit it to the free article sites like articlesbase.com, isnare.com and ezine.com (if you do just these 3, that is all you need to do). Note - do not submit identical content to what your site has or you will be rated as duplicate content by Google.
8. Think SEO (Search Engine Optimization). What strings might people type that you want to get hit on? Incorporate some of these strings in your articles. EG to Hugh's article add "I was thinking: How does green advertising and green promotion fit in?". Then of course tie it in a bit. You might be able to own "green advertising" and "green promotion" and "green social media"
The tools I am talking about here (Ping.fm, Hootsuite etc) are all free and easy to use. Using social media can take time but it can often yield excellent results. The only cost is the time.
