Archive for August, 2009

New Twists on Old Stories

Author: Alberta Venture

David Gray has been talking. And talking. For many, it’s unseemly that the former Utilities Consumer Advocate should come out trash-talking the deregulated electrical and gas market he was supposed to oversee. Obviously the guy won’t be looking for another Alberta government appointment until, oh, Brian Mason becomes premier.

Michael McCulloughBut I think he’s done the province a service by bringing the power market’s flaws back onto the agenda. To be fair, not all of them can be laid at either the companies’ or the government’s feet. When power contracts were introduced (indeed, until last year) the best minds in energy figured that the price of natural gas in North America – which ultimately affects power prices – was going to stay high, on a historical basis. Since then the recession and unexpectedly vast new supplies of shale gas have conspired to push gas prices down, well below the hedged prices factored into five-year utility contracts. And given the abundance on the supply side, they’re likely to stay down, recovery or no.

Still, the end result is that Albertans are paying more for power than they ought to be paying, more than consumers in provinces where power prices are still fully regulated. The only “good” contract on offer, Gray has said in interviews, is Enmax’s EasyMax option, which is linked to the regulated rate, advertised rather than sold door-to-door and, most importantly, breakable without penalty. Other power retailers have howled that Enmax can do that only because it is a government-owned utility with a lower cost of capital and less profit-seeking impetus, but our conclusion after reporting on this last year (“The Power Play,” July 2008) was that Enmax was simply introducing just the kind of competition that the retail power market has hitherto lacked.

Gray’s point is taken: the 70% of consumers who have stuck with the regulated rate option (now 80% tied to the month-to-month market price) have done better than those who locked in for five years — so far. But when the RRO eventually trends (or spikes) upward, the government is going to have a real problem on its hands. Better to fix retail deregulation before that happens.

The fines and other penalties handed out to officers and directors of Afexa Life Sciences (formerly CV Technologies) by the Alberta Securities Commission last month brought to mind the story we ran in our January 2007 issue (“Trust the Ambition”) – precisely the period in question when the company became aware that its United States launch of Cold-fX was not going as planned (inventory was being returned unsold by retailers) but was not yet reporting those facts in its financial statements or communications with investors.

CVT had topped our Fast Growth 50 list of companies with more than $20 million in revenues. Yet already there were red flags, noted in the story: the company’s health claims were under attack, the marketing campaign was overly reliant on public relations and celebrity endorsement (one of the company’s earliest and most influential executives was former VP, communications Warren Michaels, formerly a PR man and later disciplined by the ASC for insider trading of CVT stock) and institutional investors still shunned its stock. Though we asked, the company refused to report any results of its U.S. launch, which had begun the previous October.

Sad, more than anything else, because this company wasn’t, and isn’t, a fraud. It created and marketed, without licensing it away to big pharma, a real product that became the number one selling cold and flu remedy in Canada, up against the likes of Tylenol. A lot of that brand equity has been dissipated now, though the company still tallied a profit in fiscal 2008 (the last two quarters have been dreadful).

The take-away, though, is that Alberta is not lacking for scientists and inventors (like Jacqueline Shan, the former star CEO who has been relegated to chief scientific officer and who is banned from serving as a director of a public company in Alberta for five years) with marketable ideas and passion, but rather those with the business experience and skills to take those ideas past the goal line.

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Further to our story about the quest for a new downtown arena in Edmonton (”City Needs Champion,” Sept. 2008), Daryl Katz seems to be stepping into the void (as he should, in my mind, seeing as his NHL team would be the chief beneficiary of such a move). The Oilers confirmed on Aug. 31 that his company, the Katz Group, had negotiated the option to buy 19 acres of mostly vacant downtown real estate at the corner of 104 Avenue and 101 Street, opposite the new Epcor Tower. They’re saying this might not be the final site and ownership of the building is to be determined, but….

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Introduction

This guest post is about how to create a website specifically created and optimized for people using the Internet from mobile phones.

To make sure this is perfectly clear, we’ll be talking about two different sites: your “normal” website (e.g. www.example.com) and your “mobi” site (e.g. m.example.com). Your website is what one would normally see on the Internet, your mobi site is something that you’re explicitly using for mobile devices

Why am I doing a mobi site?

Because there’s a lot of travelers using smartphones, there’s going to be a lot more in the future, and they’re visiting to spend money:

  • Nearly 70 percent of frequent business travelers have a smartphone somewhere on their person (link)
  • 1 in 7 computer owners currently own a smartphone (link)
  • over 40% percent of consumers will make their next mobile phone a smartphone (link)
  • more than three quarters of smartphone owners said that they will either be planning or taking a trip in the next 6 months (link)
  • smartphone owners demographically skew wealthy (link)
  • as of January 2009, there are about 18m iPhones and about 13.6 iPod Touches in use (link)
  • iPhone and BlackBerry sales are expected to increase 25% this year (link)

What is the emphasis of your mobi site?

In-destination, the emphasis of a mobile site should not be marketing: the user is sold, they’re there. Instead, it should be to rapidly allow users to navigate to information they’re interested in consuming in the most convenient possible way.

This means:

  • allow users to quickly see navigation items in the most obvious way possible
  • present location information based on proximity (if GPS is available)
  • present event information based on date.

IMHO concepts such as “the entertainment district” may have to become de-emphasized as this is an organizational unit more suitable to the printed page than mobile devices.

Page size and features

Page load speed is as critical as possible. This is true in the web browser world too, but in mobile:

  • minimize JavaScript, as there’s probably not a lot of value in clever browser tricks or the CPU cycles to do it.
  • minimize page size, as that corresponds to time-to-download and also cost to the user. In any case, do not exceed 25K for a page (why)
  • put CSS and JS in separate files to optimize caching
  • minimize images. 0 is a good number; 1 is OK; 2 is too many. It goes without saying that any images should be small both in dimensions and bytes.

Since the traveler is likely not to be using their normal carrier, they’ll appreciate the effort.

Which devices?

Test your mobi site on a BlackBerry and on an iPhone (here’s why). If it looks decent on those, it’s probably at least tolerable on lesser devices.

The relationship between your Mobi site and your website.

When a mobile browser reaches your normal website, you have several options:

  • use CSS to make your normal website look good a mobile browser
  • automatically redirect users to your mobile site
  • prominently display a link to your mobile site

You should probably do the first option anyway, but this is not sufficient for creating a compelling mobile experience, as you really want travelers to see your mobile optimized site. Either of the other two options are good, with my preference being the “display a link” option, as users may still want to reach content that is only available on your normal website.

Detection of whether the user is reaching your site via mobile browser can be done “server side” (in the website code) or “client side” (using Javascript). My preference is the first.

If a user reaches your mobile site from a non-mobile web browser (i.e. from their computer) there’s no need to do anything special. You probably should have a link from your normal website to your mobi site somewhere anyway.

Domain Names

You have two good options for a domain name for your mobi website:

  • m.example.com
  • example.mobi

My preference is the first. Note that you should always register your .mobi name so that someone else doesn’t. You should redirect the user’s browser from the unused one to the correct one.

iPhone and BlackBerry Applications

Places with large event calendars, many properties or listings, or many visitors should consider developing custom iPhone and BlackBerry applications. This will:

  • provide a superior experience to what is achievable in a mobile web browser
  • reduce dependence on having an Internet connection in order to be able to achieve tasks
  • provide “wow” factor
  • enhance loyalty, the chances of repeat visits, and create word of mouth

I am not a neutral party in this recommendation.  My company, Discover Anywhere Mobile creates iPhone, BlackBerry and mobi websites for DMOs, CVBs, festivals, events, conferences, etc.. Our website explains our mobile web services in detail.

Conclusions

  • every travel website should strongly considering having a mobi website companion
  • that mobi website should be developed especially for the needs and limitations of mobile devices
  • the emphasis of mobi website should be user experience in-destination, not marketing
  • larger organizations should consider apps

Please feel free to leave comments below, or follow me on Twitter at @dpjanes.

This post originally appeared on the Discover Anywhere Mobile blog.

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Personal Antivirus is not really personable

Author: Bulletproof InfoTech
Bulletproof InfoTech is starting to see a number of our clients asking about the new rogue piece of spyware out in the wild today called "Personal Antivirus".  "Personal Antivirus" is not the next best thing in free antivirus software or the next piece of software from Microsoft. "Personal Antivirus" is spyware! This ...