Archive for February, 2010

Yesterday the Alberta Electoral Boundary Commission released its interim report. You can download a full copy of it here [PDF]. But let’s face it, all you really care about is the maps section. What area do you live in now? What new constituencies have been created?!

Well, me and my mad Photoshop skillz are here to help you out.

Below are three maps I put together to help sort out the changes for you. I’ve layered the current (black) boundaries over top of the proposed new boundaries (red). Feel free to click on each of the images for a better view of the changes.

Alberta:
(Sorry, this one is big so it’s harder to see the changes without getting up close.)

Calgary:

Edmonton:

If you are looking for larger copies, I’ve uploaded them to my Flickr account. If you need still larger copies, I have those too. Just email me.

Thanks to HTG for everything

Author: Stuart R. Crawford

I woke up this morning to a Google Alert from my friend Arlin Sorensen, the founder of Heartland Tech Groups (HTG).  Thanks Arlin for the wonderful compliments and sound vote of confidence in my pursuit to help Information Technology Professionals, Calgary business and small business worldwide understand how they can leverage Social Media to do great things online.

It is great for the potential opportunity to be the HTG Social Media dude.

Also good luck to North Battleford Computer Specialist, Brad Kowerchuk who will be taking my place on the HTG Advisory Council.

With Brad’s appointment, we bid farewell to Stuart Crawford who has served on the advisory council since its inception a few years ago. Stuart was part of HTG3 before moving to help us begin our first international group in Canada, where he facilitated HTG10 for a year and a half. Stuart has a passion to help people, and caught the Go Giver bug in ways that became contagious. He leaves us to pursue his passion around social media and the web. He is consulting for businesses in his hometown of Calgary and around the globe as he serves people and their desire to learn how to leverage the communication tools of the 21st century. Thank you Stuart for your hard work and contributions to helping HTG become what it is today.

Read all of Arlin’s post here.

Marketing Right Now For Winners

Author: Barry Welford | The Other Blokes Blog

marketing right now for winners cover

There is a new book available that every entrepreneur and SoHo (Small office home office) owner should read.    It is called Marketing Right Now.

You should not confuse it with the book featured on the right.  That book may never be on the shelves of your local bookstore, although there is an undoubted need for such a book.  What we are talking about here is an e-book.

The correct title does not include that last For Winners phrase, but be assured that what is included can make your business a winner.  The e-book is available as a free download. 

Although it naturally deals with how to do business on the Internet, the most interesting sections deal with the important steps you should take before you get close to creating a Web page.  If you are to succeed, then you must have a clear strategy.

Some people treat the concept of strategy in a somewhat cavalier fashion. Perhaps without realizing it, you are one of these people.  You can easily check whether you have a clear strategy by answering the following three questions:

  1. What marketing niche will my product or service target?  (What does a typical prospect of look like?)
  2. Who are the strongest competitors going after these same prospects?
  3. How will my product or service offer a superior experience to my target prospects?

Do not feel bad if any of these three questions stump you.  There are a significant number of businesses owners who would be similarly stumped.

Oprah Winfrey Recommends Marketing Right Now

As you may note, the concepts discussed here seem to be getting attention from some very important commentators.  Strategy is challenging because it defines what you will put efforts and resources into and what you will not allow yourself to be diverted by.  This single-minded focus is not easy to achieve and many people almost goof-off in doing whatever comes to mind as they try to grow their business.

This e-book puts the emphasis on this first step of strategy.  That starts with the potential customers you feel your business might serve.  You must be capable of creating a product or service that they will find superior to what the competition is offering.

You can of course sometimes make a reasonable living by having a me-too product or service.  However the Internet is a real threat to such merely adequate suppliers.  Buyers can explore what is available and they will undoubtedly go for the best they can find.

Two important operational details are also emphasized.  If you put Time as Job One, then this can give you an almost instant competitive advantage.  You must also have good communications with your prospects and clients on a continuing basis.  That implies an effective blog.  Without it your business will be hard pressed to grow as it should.

free download of marketing right now

Since the e-book is a free download, it is almost a no-brainer to check it out for yourself.  The e-book itself is a one megabyte PDF file so please be patient when you get to that step.

We welcome feedback on the e-book since this would allow a revision of the contents at some time in the future.  Please add your comments here.  They will be most welcome.

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Marketing Right Now For Winners

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My blog writing this week has been slow

Author: Stuart R. Crawford

Thanks for the numerous emails asking if I am OK.  I am still here.

This week has been very busy with Ulistic, lots of great stuff happening with those we serve.  We are full swing into our Calgary Social Media training this week plus we are getting ready to announce our Calgary Search Engine Optimization training on March 18.

You can register if you are interested by visiting the Ulistic Calgary Search Engine Optimization Workshop page.  Learn how to do your own Search Engine Optimization.  David and I will share all of our tricks with you.

It is not very often you hear about a political party being willing to rethink all of its policies and principles. Somehow in the process of moulding themselves into representing what the majority of citizens want, these core ideals that formed the initial impetus for the creation of the party – sometimes decades old and potentially out of date or irrelevant – escape scrutiny. I believe in order to really affect change, we must all be willing to take a deep look inside ourselves to find what flaws may be holding us back. Without doing this, and examining our principles, we would really just be rearranging the deck chairs (policies) on an extremely poorly designed ship that runs the risk of sinking if it were to innocently graze an iceberg.

This is why I have to applaud the Alberta Party. After decades of near irrelevance, the party has lifted up its eyes and has publicly stated it is willing to temporarily suspend its policy document to entertain if there may be a better way.

In case you haven’t heard yet, the Alberta Party, which has been in existence since 1985, last month began having conversations with a group of political upstarts calling themselves Renew Alberta. The culmination of those discussions resulted in an announcement this past week of a “merger” between the two groups.

I know several of the Albertans involved in Renew Alberta. The one thing they share in common, is a passion to find a better path toward creating a better Alberta. While they, like the Liberals, Wildrose Alliance and Alberta NDP, believe we deserve a better government, what really sets them apart is their belief that there must be a more participatory form of democracy in our province. Their focus is not so much on what the other parties are doing, as it is on the 60% of Albertans that did not vote and those of the remaining 40% that felt their vote really didn’t matter. Engagement can be a powerful thing – and it something that the majority of Albertans obviously don’t feel.

The enthusiasm and work ethic of the Renew Alberta people is admirable. As is the vision of the Alberta Party to accept them into their fold to help determine if their policies really do connect with Albertans or if there is a way for them to course correct.

The Big Listen is what the Alberta Party is billing as the focus of this collaboration. And again, I think it is commendable that a political party is willing to let the public at large dictate what their policies should be, instead of a small group of members who may or may not represent the views of Albertans.

Will the Alberta Party be right wing or left wing at the end of The Big Listen? Who knows?! But that’s the thing that excites me. If done right and fair, the one thing we will know for sure, is that they represent the ‘average’ Albertan. If they can build a regular feedback loop into their governing structure, this could make them… well, dare I say it?, the perfect party. One that is not governed by petty politics or the whims of its caucus, leadership or members; but instead one that is directly governed by the average citizen.

Of course all this utopian talk is more than likely ‘pie in the sky’ dreaming. Let’s be realistic for a moment and not get too far ahead of ourselves. Many folks out there appear to be skipping over this step. Jane Morgan, the former executive director of the Wildrose Alliance has raised some very good questions about how this merger came to be within the structure of the Alberta Party’s constitution. Alberta Party board members have done a decent job of responding to her criticism, but at the end of the day it is the current Alberta Party membership who will have the final say. Either they will embrace this new way their party will operate in the future, or they re-trench and leave. I certainly hope it is the former, and that they, as well as their board, improve their governance structure down the road. They will have to to be able to control the beast they could potentially be releasing by putting policy decisions in the hands of the public.

A few people have also questioned the merger of these two groups: The Alberta Party previously dismissed as a ‘right-wing’ fringe party, and Renew Alberta as ‘lefties’. How could it be two groups of people, so different in make up, could come together so seamlessly to work for a better future? Well, if the ‘left’ and the ‘right’ can, in this instance, put aside their differences and come together in the ‘centre’ – which is by definition where the majority of Albertans reside on the political spectrum – then their may just be hope for intelligent discussion free of rhetoric after all.

(Another thing that excites me about this new party: the diversity. The Alberta Party stereotypically is seen as older and rural, while Renew Alberta, rightly or wrongly, is seen as younger and urban. How nice to see differing people getting along for once.)

I think the ground work for this partnership is laid out very well in the Alberta Party’s (now temporarily suspended) policy document entitled, “Reforming Alberta”.

From the introduction to the Alberta Party’s Policies and Procedures document we can see what the two groups may share in common when it says: “We demand accountability and responsibility from our elected officials and civil servants… [T]he Alberta Party has created a bottom up organization in which the power resides with the members…”

Even it’s mission statement could be seen as something the two groups might commonly share: “To protect and promote the freedoms and best interests of Albertans.” One of the tactics outlines for how the Alberta Party will fufill this mission is “increase citizen participation in democracy by improving the process.”

I for one, can’t wait to see where this new group may go with lofty goals such as these. Either way, it will certainly be a thrill to watch.

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