Alberta Business Marketing

Our country is changing all the time and our advertising needs to change with it.

According to The Globe and Mail, “by 2013, one in three Canadians will belong to a visible minority. One in four will be foreign-born, the highest portion since the end of the last wave of mass immigration that began around 1910.” Companies have to change their advertising based on demographics because of our changing country. They need to get in touch with their target market and make sure they are not ignorant of these trends, so that their ads get in front of the target market they intend.

Currently if you were to look up multicultural advertising in the United States, you would see many marketing and advertising companies that specialize in just multicultural advertising. We are starting to get a few companies in cities within Canada, such as, Toronto and Vancouver, which both have a few agencies, but not nearly enough to service the demand. Should a company dedicate itself entirely to multicultural advertising? Or should multi-cultural marketing be integrated within marketing and advertising companies?

All companies in the marketing and advertising business should really understand the multicultural change we are facing, and start to do something about it. If they don’t, what does that say about us as Canadians? If we are we supposed to be the multicultural country that we are known for then we should start focusing on more multicultural advertising within Canada.

By Jennifer Saunders, Integrated Marketing Communications 2010 graduate, St. Lawrence College in Kingston, ON.

Tags: Strategy
Posted in Advertising | | Comments Off

This Thursday I am looking forward to checking out what US Speaker and Author Ann Coulter has to say at the Red & White Club close to U of C.  I am going with an open mind especially since Ann has created a marketing firestorm from coast to coast in Canada as she ruffles the feathers of many of my fellow Canadians.

Is Ann Coulter a marketing expert?  Don’t think that everything she is doing, saying and writing in her blog is NOT deliberate.  Everything that she is doing and saying has a reason, to sell her books, period.

As a marketing person myself, I have to say YES and NO…better description would be Marketing Opportunist.  This doesn’t mean I agree with whatever she has to say, not in the least. I respect what Canada stands for and every Canadian and what we as a country stand for, but I am not a stupid marketing person and I totally get that controversy, hype and the perfect firestorm does actually sell and create opportunity. I am a very proud Canadian and really don’t buy into the whole American propaganda machine which Coulter feeds almost on a daily basis.  I bleed Red and white (no blue found here) and I really do appreciate Canadian culture and our ethnic melting pot of a country.  But, hey I love a good debate and discussion and always interested in what is happening in our world.

Ann is accomplishing her goal of creating controversy and selling her books – plain and simple – it is a book tour. She has all this PR and the protestors fueling the fire to thank.  She is selling books in Canada and getting a tonne of FREE PR.  I am sure she is sitting in her hotel room somewhere in Calgary laughing and enjoying the unrest she has caused with her tour of Canadian universities.  You  simply can’t buy this PR anywhere.  Agree with me or not, but she is a great marketing person and she will make a tonne of money on this tour of Canada.  Especially since our dollar is equal to the slumping greenback.

AFTER THE FACT – “Marking Opportunist” added on afterwards…one of my Twitter friends nailed it…Coulter is a marketing opportunist…good use of words and more accurate.

Tags: Ann Coulter, Calgary, canada, Commentators, Politics of the United States, press/media, Red & White Club, Speaker and Author, Stuart's ramblings, Twitter Inc, United States
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