Alberta Business MarketingFeb
3
2012
Feb
2
2012
Feb
2
2012
Feb
1
2012
Feb
1
2012
Last week (on January 19) CMA’s 2012 Marketing Mentorship Program kicked-off with 8 students from four different educational institutions experiencing a day in the life of a Kraft employee. The selected students were given the opportunity to spend one day at Kraft Canada meeting with HR, Innovation, and Marketing representatives - and even had the chance to show off their cooking skills in Kraft’s in-house kitchen.
Kraft is the first of 35 companies to offer mentorship to approximately 75 aspiring business students from over seven schools. This year, we are pleased to welcome Wilfred Laurier, Sprott School of Business and Western University to the program.
The day at Kraft was met with optimism and gratitude by the students:
“Thanks again for organizing the mentorship day. It reinforces my desire to pursue a career in brand management”.
“Thank you for taking the time to give us a glimpse of what real world marketing really looks like”.
“What a great learning opportunity; the students are very eager and excited” (academic coordinator, Western University).
There’s a growing need for hands-on experience – networking with professionals, learning about an organization’s strategic marketing and experiencing all that a marketing role encompasses. About 75% of the participating students this year are at the MBA and/or upper level – there’s quite a bit of reverse mentoring opportunity to take advantage of.
This year’s program winds down toward the end of March. If you missed out this year, you can enrol in the 2013 program here.
Leigh LePage
9th sphere website design |