Alberta Business Marketing

A full onslaught war is brewing online between Google and Microsoft.  For those military friends…forces are assembling and loading the mags.  As a career Microsoft Partner (Ulistic is a Microsoft Partner) who wandered away from the mother ship for a while I am starting to slowly move some of my day-to-day technology use back my colleagues from Redmond.  I am very excited about the upcoming Microsoft Office 2011 for the Mac and interested in learning more about what Microsoft has to offer online through there Office Cloud.

My friends at CRN Canada recently reported that the new Microsoft Office Cloud (get Word, Excel, PowerPoint and OneNote online) has been opened up to Microsoft SkyDrive clients as a response to Google slamming the Redmond software powerhouse a few weeks ago urging Office users to switch to Google Apps.  Microsoft Office Cloud solutions is a  free Web-based Office applications, dubbed Web Apps, gives users access to Web version so Word, Excel, PowerPoint and OneNote. Web Apps has been in beta for roughly nine months but no Outlook or email client.  Maybe Microsoft still wants people to use Windows Mail or some other mail solution.  Microsoft claims that Office online will work exactly like the desktop version…looking forward to testing it out on June 15, 2010.

Prepare the forces, a war is brewing on another front between Microsoft and Google.

I wonder how it will work with Safari on the iPad?

I am sure readers of this blog can go and find examples of where I praised Google and their Apps solution as a suitable replacement to Office.  I gave Google Apps and Google Doc an honest attempt in my early days at Ulistic but since those days I really missed the functionality Microsoft’s productivity solutions and I recently moved back to Office.  Electing to go with Office 2008 on my MacBook and now I rarely use Google’s online apps.  The move back was brought on simply by a lack of simple and common features that Microsoft offers that are nowhere to be seen in Google Apps.  Simple features that may not mean much to the average user but this power user who requires basic functionality to work noticed.

Sure my email is hosted with Google on the back-end, as a mail platform Google is pretty good for $50 per year.  However you really need a mail client.  I have elected to go back to my MacMail which is a good mail platform on the MacBook.  But nothing beats the look and feel of a robust email client (something I miss by not having Microsoft Outlook) and with Office 2011 bringing in the powerful Outlook application that will be a wonderful upgrade from Entourage.

But, who should you trust with your data.  Do you trust Google or Microsoft?  You will get a chance on June 15 to test drive Microsoft Web Apps and compare to Google.  Both solutions are free for you to test out or use.  Give it a chance…but keep in mind where the data is housed.  Web solutions normally offer storage and the Microsoft offering with SkyDrive or Google both supply a limited amount of data storage as part of the free offering.

It will be interesting to see what happens.

For those who are concerned on what is missing:

1.  Booking meetings across multiple time zones (calendaring)

2.  Page breaks (Google Docs vs. Word)

3.  Smart Art (Google Docs vs. PowerPoint)

For the record…I still love my MacBook..but need Office to survive!

Tags: apps, Apps solution, Cloud applications, cloud computing, Computing, day-to-day technology use, Everything as a service, File hosting, free Web-based Office applications, google, google apps, Google Docs, Google Inc., mail solution, microsoft, Microsoft Corporation, microsoft office, microsoft outlook, Microsoft Windows, online apps, presentation software, productivity solutions, software powerhouse, Technology/Internet, USD, web 2.0, Web Apps, Web solutions, Web version, Windows Live SkyDrive
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Apple has approved a Paypal mobile payment solution that works across different applications on iPhone. What this will mean is travelers will soon be able to pay for goods and services from within a wide variety of applications on iPhone within Paypal. Ditto for Android phones.

The next phase of development for tourism business apps will be to integrate Paypal payments; making it easy for mobile phone users to pay for tourism services from the palm of their hand.

Frankly, I’m not sure why more restaurants haven’t offered diners the option of paying their tab using the existing Paypal app. Seems like a no-brainer to me.

Tags: android, apps, iphone, paypal
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My conversation with David Janes @dpjanes (Discover Anywhere Mobile) asks the question:

Are a you Destination Marketing Organization or a Destination Make-them-spend-more-money-in-your-region Organization?

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In this 40 minute conversation, David and I cover a number of interesting content ideas for destination apps including:

• underestimating the growth of mobile
• understanding the needs of digital traveler
• the importance of finding the right partners
• marketing Web apps in a destination
• the importance of GPS location relevant data for the traveler
• the irrelevance of regional boundaries
• how Discover Anywhere Mobile does the work of integrating destination content into the app including: remapping the themes of experiences, events calendar, tracking changes (adding, modifying and deleting content for the host dmo) – so there is no need to upload your content to a content management system.
• why an app living on a device is more valuable than a Web app and why hosting data on the app is vital for minimizing data pull (roaming charges) for out of country users
• augmented reality
• integration of social media with real time communication from twitter users in the destination
• direct communication with the dmo from the app
• the importance of having Web Savvy staff at your DMO and partners in your community.
• issues and opportunities with making handheld payments from within an app.

Check out apps discussed in this podcast:

• Discover St. John’s app on the iTunes store
• Near Me BC app on the iTunes store

What do you think are the obstacles and opportunities of handheld applications for regional destination marketing organizations?

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Tags: apps, blackberry, dmo, iphone, mobile web, podcasts
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Last week, I blogged about how the new Apple ipod nano makes recording and posting video to the Web a snap. With the incredible growth of online video, we often overlook the power of audio to create a compelling experience.

iPhone Apps: The Future of Handheld Multimedia is Now

When it comes to multimedia, I’m biased in favor of iPhone; but only because it is the most versatile handheld device currently available. There are dozens of ways of capturing and sharing multimedia on the iPhone without ever touching your computer.

Here are just a couple of samples of applications that make it super simple to create multimedia using an iphone and instantly sharing your creations with the world.

Audio Boo

With this Free app and a free AudioBoo account, audio can be recorded and uploaded directly to the Web over a wifi or 3G cell phone connection. The audio can also be embedded into a blog post like this:

HT Professional Audio Recording

This $3 audio recording app is one of many audio recording apps available in the iTunes store. HT Pro allows uploading of longer recordings (up to 30 minutes) directly from the device to the Web allowing content such as this recorded interview with the Missoula Children’s Theatre to be online in minutes.

Animoto

Another free app that combines up to a dozen of your iPhone photos with Creative Commons music and voila – Animoto in the palm of your hand.

Check out this little Animoto production made and shared on Facebook from iPhone while lounging in a hammock.

Social Web apps make sharing without a computer a snap

Uploaded Multimedia can also be shared on social networks directly on the iPhone directly using Wordpress, Facebook or Twitter Apps making posts like this one directly to a fan page in Facebook a snap.

Are you an iPhone fan?

What’s your favourite app for getting multimedia instantly to the Web?

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Tags: apps, Audio, handheld, iphone, multimedia, photos
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