Mar
3
2010
Is Internet Marketing important?
Author: Stuart R. Crawford
Is your business ready in case your Calgary Internet Marketing efforts take off?
I have been reading a number of blogs lately from many Calgary Internet Marketing Professionals. I always respect those who share our market. After all Calgary is a city of over a million people, so lots of business to go around.
Even dating back to my days in the Information Technology market, I always believed it was better to be friends with our so-called competitors rather than focusing my efforts on the competition. You will go crazy trying to compete and you will lose business because you will take your eye of the most important ball, you clients!
Remember, after all, there is a tonne of business in Calgary and some people I would never ever run across.
When you team up with others, you learn
I love to learn from everyone and I do learn for every single interaction. Learning is something I strive for each day. What can I learn from all the Internet Marketing Professionals out there? Especially those who try to cut my grass each day? After all, this guy has been a tech person for over 15 years who just seemed to be bitten by the marketing bug and the importance of marketing for any business no matter what size, revenues and offerings.
A client taught me the importance of Internet Marketing
I met with a client recently who has a great e-commerce based website and his site sings in the Google search rankings. He works in a competitive industry but has a very narrow niche market. What I love about this guy, he is never satisfied and he want to continuously improve his performance.
After a great discussion about his business (a good consultant always wants to learn more about his customer right?), we discussed who his ideal client is and where his target market resides? He asked me a very important and to the point question and I knew this was a deal breaker type of question.
Stuart, is Internet Marketing important?
I scratched my head for a bit on this question, kind of knowing what the answer is in my head but I really wanted to make sure I totally understood his business before I shouted out my answer. After all, here is a guy who cancelled all his Calgary Yellow Page advertising to go completely online last year asking me if Internet Marketing is important.
The answer was very clear, well at least to me it was. The answer for anyone who asks me this question is actually quite simple. Internet Marketing is important only if fits and meets the goals of your business. Will Internet Marketing fill a void in your plan today or in the future? What or who are you not reaching today and how can Internet Marketing reach new markets for you?
These are all critically important questions in determining if Internet Marketing is important. After all, you can have the best Calgary focused search engine optimization strategy but if your website is not ready to greet and receive visitors well it is a wasted effort. How about if your salespeople can’t return a phone call, your Internet or any marketing is a wasted effort. What about if your suppliers can’t deliver your products on time and your customers are very upset because you missed another deadline, well it is a wasted effort.
Do you see that there are many factors to determining if Internet Marketing is important? Are you ready to receive, service and take care of the new potential business opportunities which may come your way. Do you have the communications strategies in place to follow with leads or even a customer situation which goes sideways.
Internet marketing is just the tip of the iceberg. An important tip of the iceberg.
