Alberta Business Marketing

The buzz around the CompTIA Breakaway conference this week in San Antonio varies from circle to circle but there are some consistent themes being discussed in the breakouts, keynotes and hallways of the JW Marriott Resort in San Antonio.

• Healthcare IT is one of the hot topics this time around.  Every US MSP is looking at Healthcare and why not, it is almost like the perfect gift.  Now, this Canadian blogger and MSP Marketing Professional needs to learn more about US Healthcare but from what I can understand many Doctors are now mandated to make the move to some sort of EMR solution.  I am sure there is more to it, but a good start for me.
• The next topic is the CLOUD.  What is cloud computing?  How will it impact my MSP business and what do I need to do now.  I know Arlin Sorensen has talked for a couple of years on cloud preparation and I firmly believe the time is now to act on getting cloud solutions integrated into your overall service offering.

What does it take to succeed with MSP marketing especially in these verticals?

Having a plan, strategy and action items are important and a must for every MSP looking at jumping into these new worlds or even simply just getting into managed services….but you also need clients.

How do you find or attract new clients?

Marketing and effective, targeted and well thought out marketing strategies.  Your MSP business needs a marketing coach and someone who has walked a mile in your shoes.  You need to do your homework and get the right solution that meets the needs of your business and meets the needs of the market you are going after.

How do you attract new opportunities?

Simply put…speak their language.  Your marketing must speak the language of the market your going after and your online marketing crafted to attract those looking for exactly what they are looking for.

Keyword Research, Online forums and special interest groups are where you must start.  Having the perfect business blog that attracts and retains those interested in learning from you and buying from you is crucial as well.

Then you must execute!

Need a hand, give me a call at 403.775.2205.

Tags: 403.775.2205, Business/Finance, CompTIA, Internet Marketing, marketing coach, MSP Marketing Execution, Online forums, San Antonio
Posted in Marketing, Online Marketing | | Comments Off

Hello from San Antonio and the CompTIA Breakaway conference at the beautiful JW Marriott Resort.

Over the past two days I have been hanging with the team at MSP University during their ongoing Bootcamp running in parallel with the CompTIA Breakaway event.

I have been very fortunate to have been invited by MSP University to speak at their boot camp on the importance of marketing for Managed Services Providers and primarily online marketing.

Over the past two days I shared some of the tips and tricks for success with social media tools such as Facebook, Twitter and LinkedIn plus had the luxury of sitting on a panel with three other leaders in the MSP marketing world.

As the dust settles from Breakaway, I will start sharing my key learnings…like any other conference the days are long and nights short.

Tags: CompTIA, Facebook Inc, LinkedIn Ltd, Managed Service Providers, MSP University, Professional certification, San Antonio, social media tools, Twitter Inc
Posted in Online Marketing | | Comments Off

Even though I don’t do much with IT services these days, much rather pass this soft of stuff over to my friends in the industry now.  If you need IT support, contact me, I have friends who can help your Calgary small business.

But, I still have a tremendous amount of respect for Erick Simpson at MSPU.  So, why not share this information for him after all he helped me big time over the past few years.

Tags: Business, Business IT, Business/Finance, CompTIA, dallas, Dallas CompTIA, Geography of Texas, Human Interest, managed services, MSP University, Professional certification, Service Delivery Boot Camp, Texas, Union Station, USD
Posted in Alberta Business | | Comments Off