Posts Tagged ‘dallas’

Recap of Mind Over Marketing Calgary

Author: Stuart R. Crawford

All I can say is WOW…Mind Over Marketing has lived up to the hype and all of my expectations.

What happened?

Shawne Duperon and Scott Schilling happened…that is what happened.

These great people opened my eyes on how I embrace Social Media and how I serve the Calgary and Canadian small business community plus all of my IT firms that I currently serve.

Scott Schilling like another of my friends from the Dallas areas comes from Wisconsin (Just like my friend Pat from Carrollton, TX).  Scott is also great friends with my good friend Bob Burg and shares the same visions of the Go Giver.  Scott spoke on HeartCentered Selling and it was a very refreshing talk on the way we need to serve others and share our passion and vision.    Scott really focused in what matters the most in how we market and sell – passion and service comes to mind again.   I reflect back on a famous quote from Jeffrey Gitomer “People hate to be sold, but they love to buy”. Thanks Scott for your immediate friendship and leadership in our business community.

The other person who opened my eyes real wide was Shawne Duperon.  Shawne is a talented speaker and a beautiful person.  She is also a six-time EMMY award winner spoke to the group about Media and also touched on Social Media.  She really reenforced what my talk was about which is a wonderful thing and helps me understand that our team at Ulistic is on the right track in the way we serve the business market here in Canada.  Shawne also reminded me about the importance of marketing and why marketing our services (the right way) is crucial.  She says that 80% of a business owners time must be invested in marketing.  I totally agree…no better marketers than the business owner.

I am very grateful to the team at Mind Over Marketing for the opportunity to serve our business community here in Calgary.

Communities…more than just block watch!

Author: Inside Stuart's head...

Over the past week I have spent many hours deeply engaged with local and industry communities.  At the beginning of the week I started off at the HTG Peer Group annual summit in Dallas, TX.  HTG is a community that I was deeply involved with during my days as a Calgary Computer Support Specialist.  HTG is made up of like-minded IT firms and brings them together in large groups, small groups and special interest groups built on the sharing of best practices and getting involved in the health of each member’s business.

At HTG Summit, I had an opportunity to speak about “online marketing” to a small group of HTG Marketing Professionals on Monday.  Marketing your business and ensuring you have a strategy to keep your business pipeline full is just one of the critical success elements for all business.  Doesn’t matter if you are a tech company, selling real estate or selling hot dogs on the street corner – marketing is a must.  Great marketing is the heartbeat of any business.  What I shared with these HTG professionals is the importance of online marketing when it is balanced with all other aspects of your business marketing, you have look at your overall strategy and how the web fits into your marketing.  You can read my review of the first couple of days with HTG by visiting “The VarGuy site“.

When I returned to Calgary on Tuesday, Ulistic jumped into education mode and brought together a number of great business people for a day of LinkedIn training at our monthly LinkedIn Workshop.  This week we had an experience with a national industry peer group and also a local community of business professionals right in our own backyard.

How do communities work with your business?

Are you the type to engage with community or walk away from those you see as competitors?

I heard something from one of my friends and mentors, Dr. Leslie Roberts from Calgary small business training firm GoForth Institute about competition in our world today during my small business podcast.  Plus, I also just need to turn to what Erik and Lyf are doing in Minneapolis with their Techpulse Minneapolis event.  In MSP, Erik and Lyf come together, competitors in the same industry and they also bring their own customers and share….very powerful.  A great community of professionals led by two leaders in industry.

Here is my advice…don’t hide in the corner, sucking your thumb…get out and engage with others in your community.

Just how big with Social Media Video be?

Author: Inside Stuart's head...

Not sure, ask Varvid’s Aaron Booker from Bellingham, Washington. This Pacific Northwest technical guru recently packed in his MSP business in Bellingham to purely focus on what he loves to do..shoot video and work with people…almost similar to my story. Aaron now focuses on his passion of helping IT consultants, computer vendors and others in the technology industry tell their story through the lense of his Varvid business.  Learn about Aaron’s Social Media Video product at http://www.varvid.com.  We can’t forget about Drew and Mike as well…critically parts of the team.

What I truly admire about Aaron is his passion for being a Go-Giver.  This guy has the energy of an ox with endless amounts of energy, drive, determination and a heart of pure gold.  He never sleeps and the smile on his face proves it.

Aaron was a founding member of HTG3 with me back in November 2006.  I still remember meeting him and the rest in Council Bluffs, Iowa when I snuck away from IT Matters for a couple of days (Tony and Rob had no idea) to get involved with an organization that would eventually change my life and the way I see the world.

Aaron caught up with me this week in Dallas and shot some footage about Ulistic.  It was like we never missed a beat.

PS..Aaron it was great to get lost in Dallas with you on Tuesday.

After successfully clearing Homeland Security at YYC this morning, enroute to Dallas for a couple of days with the Heartland Tech Group (HTG) peer group meetings, I noticed a headline in this morning’s Globe and Mail.

Facebook users risk blackmail, privacy czar warns

It looks like Jennifer Stoddart is one the warpath with Facebook once again (Read the Globe and Mail article).  I am confused by her stand against Facebook and the privacy of Facebook users data.  Facebook, like many other social networking sites are not forcing people to sign up for accounts or even volunteer information.  Facebook membership in Canada is not mandatory, you have a choice not to sign up.  Besides your name, email address, birthdate (which is used to verify those 13 and over) and gender information, I can’t think of any other information that I don’t have an option to share, not to share and even hide from those I don’t want to share it with.

I am confused with Canada’s Privacy Commissioner on why she would be overly concerned.  Facebook is not a bank where personal information is required to confirm your identity and where your money is managed.  I believe there is more risk in all the non-protected computers running without anti-virus software and even those who fail to patch their Windows computers each month than risks with Facebook.  There is more risk to security from people who still send credit card numbers via email.

I am not saying you don’t need to be vigilant, you always need to be on guard with everything you do online (even on Facebook).  Hackers, virus writers and script kiddies are turning to Facebook, Twitter and other online social media sites as vehicles to spread their worms and other malicious code to unexpected users.  Just like email, always practice caution, even on Facebook.

Application programmers which link their third-party apps to link into Facebook are now (according to the Globe and Mail article story) able to store your data forever instead the 24 hour period once enforced.  What data, your bank accounts, letters to mom, your MP3 collection…what data are they talking about – the pictures you put on Facebook.  I am sure that there is some acknowledgement in the terms and conditions prior to installing or participating in these activities.  Who is at fault if you fail to understand the T & C’s. I don’t think it is Facebook’s issue.

Here is a simple tip for Facebook users who don’t want their photos and other information shared, don’t put them online.  Sounds simple.

Haven’t we been through this before?

Once again, Facebook is not a substitute for picking up the phone or other forms on social interaction.  You don’t have to sign up.  Facebook membership is not mandatory in Canada.

Here are some of the terms and conditions, relating to privacy on Facebook – notice the remove or do not add warnings throughout the text below.  Read more about Facebook privacy.

This section explains how your privacy settings work, and how your information is shared on Facebook.  You should always consider your privacy settings before sharing information on Facebook.

Name and Profile Picture. Facebook is designed to make it easy for you to find and connect with others.  For this reason, your name and profile picture do not have privacy settings.  If you are uncomfortable with sharing your profile picture, you should delete it (or not add one).  You can also control who can find you when searching on Facebook or on public search engines using your search settings.

Contact Information. Your contact information settings control who can contact you on Facebook, and who can see your contact information such as your email and phone number(s).  Remember that none of this information is required except for your email address, and you do not have to share your email address with anyone.

Personal Information. Your personal information settings control who can see your personal information, such as your religious and political views, if you choose to add them.  We recommend that you share this information using the friends of friends setting.

Posts by Me. You can select a privacy setting for every post you make using the publisher on our site.  Whether you are uploading a photo or posting a status update, you can control exactly who can see it at the time you create it.  Whenever you share something look for the lock icon.  Clicking on the lock will bring up a menu that lets you choose who will be able to see your post.  If you decide not to select your setting at the time you post the content, your content will be shared consistent with your Posts by Me privacy setting.

Connections. Facebook enables you to connect with virtually anyone or anything you want, from your friends and family to the city you live in to the restaurants you like to visit to the bands and movies you love.  Because it takes two to connect, your privacy settings only control who can see the connection on your profile page.  If you are uncomfortable with the connection being publicly available, you should consider removing (or not making) the connection.

Gender and Birth Date. In addition to name and email address, we require you to provide your gender and birth date during the registration process.  We ask for your date of birth to verify that you are 13 or older, and so that we can better limit your access to content and advertisements that are not age appropriate.  Because your date of birth and gender are required, you cannot delete them.  You can, however, edit your profile to hide all (or part) of such fields from other users.

Erick Simpson is still my friend

Author: Stuart R. Crawford

Even though I don’t do much with IT services these days, much rather pass this soft of stuff over to my friends in the industry now.  If you need IT support, contact me, I have friends who can help your Calgary small business.

But, I still have a tremendous amount of respect for Erick Simpson at MSPU.  So, why not share this information for him after all he helped me big time over the past few years.

Have you registered for Dallas CompTIA’s Pre-Day Security Workshop next Tuesday, March 16th?

MSPU is holding it the day before their IT Solutions and Managed Services Sales & Marketing and Service Delivery Boot Camp in Dallas, TX on March 17th-19th.

Register today and qualify to win an MSP University 10 Day Website ABSOLUTELY FREE (a $6,000 value)!

If you are looking to differentiate your organization and stand out from the pack, register for this valuable Dallas MSPU Managed Services workshop by clicking here!