Nothing better than investing an hour with two of your best friends.  It is always great to have allies and friends across the globe who share the same mindset and goals in life.  This is what happened on July 28th, my good friend Daniel Gutierrez who hosts a business webcast each week on blogtalkradio.com invited me and my mentor Bob Burg onto his program.  Danny’s show is similar to what I do with the Ulistic Orange Files, a small business webcast focused on delivering practical business advice to small business owners globally.  I was blessed to be even consider by Danny for his show.

You can listen to Daniel, Bob and I by tuning into the recording of the show.

Besides listening to Bob and Danny speak on the Go Giver philosophies and the critical stratospheric laws of success.  I had 30 minutes to chat with Danny about social media and the future of online marketing.  Lots of stuff to cover and 30 minutes is hardly enough time to really dig deep into the key points that business must really look at in order to really hit a home run with social media and all their online marketing.

I did share with Daniel the importance of having your business plan and your marketing plan figured out first.  I may sound like a broken record here and I know I have mentioned countless times on my blog about the importance of your plans prior to moving to execution phase.  However, many still simply jump to execution and have no real business plan.

Another topics we discussed was the continued importance of meeting people face-to-face and how we can leverage social media and other strategies to enhance our overall business communication strategies.  Social Media doesn’t replace face-to-face, it enhances what we do today with our business communications and even those relationships outside of business.

I also shared with Daniel on the importance of your small business doing your homework before rushing out and hiring the first living or breathing social media consultant.  You need to do your homework and find the right fit for your business.

Thank You Danny and thanks Bob for being my partner in crime.