Alberta Business Marketing

“Now when we talk about being cautiously optimistic, the backstory has much more volatility than the chest-thumping bravado of the boom.” by Paul Marck We Albertans are nothing if not optimistic. That is the first conclusion one draws from Alberta Venture’s 2010 Business Conditions Survey, in which hundreds of Alberta executives participated online this past summer. Our benchmark [...]

Tags: Editor's Note, Sales & Marketing
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“With sound revenues come the kind of flexibility that’s crucial in business planning.” by Paul Marck If you want to know how well an outfit is doing, measure its revenue. This is where the tale of the tape is told. Revenue is the RBI tally, season’s goal production and bragging rights all rolled into one. It is [...]

Tags: BizBeat - Editor's Blog, Editor's Note, numbers, statistics, V100
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“Why has it taken so long to realize that there are greenbacks in going green?” by Paul Marck The green movement’s shift from marginal to mainstream has transformed it from a novel curiosity to a major business opportunity. Green issues used to be the exclusive domain of latter-day hippies, embraced by the unbathed back-to-the-land cartel, abetted by the [...]

Tags: Editor's Note, Environment, Paul Marck
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“The road to influence is the route less travelled.” by Paul Marck If you are holding this copy of Alberta Venture – as opposed to reading online – guard it carefully. Alberta’s 50 Most Influential People edition is one of our most coveted issues. And little wonder. It is not so much that bragging rights are conferred [...]

Tags: Alberta's 50 Most Influential, BizBeat - Editor's Blog, David Emerson, Editor's Note, social media
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“Alberta’s forest industries have additional challenges in being globally competitive: climate and geography.” by Paul Marck I have always considered the forestry business to be a story of great triumph over adversity. Aside from the romantic notion of Canadians as “hewers of wood and drawers of water,” it is simply a tough business, making a living by [...]

Tags: Editor's Note, Forestry, Industry Reports - Forestry
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