Using Email Marketing to sell your tourism business online? Forget trying to sell! Focus on giving your e-newsletter subscribers the content that they desire. Focus on the 3 E’s and make sure every e-newsletter focuses on one or more of:
Entertainment:
Find your voice, be authentic, be silly, be funny, tell stories, share photo libraries and link to videos.
Education:
Tell your audience something they didn’t know before, but that you are reasonably sure they would be interested in.
Exclusivity:
Make your subscribers feel special. Give them a name – fans, insiders, members . . . and offer them something that isn’t available anywhere else.
If you treat your e-mail subscribers well, your list will grow, and sending your e-newsletter will result in a ringing phone and a full inbox. Happy e-newsletter marketing.
Do you have an email content idea that works for you? Feel free to comment and share your ideas.
Let’s face it, although social networking and time on twitter, facebook and other social sites has grown to eclipse email, many folks still spend a great deal of time in email.
Listimonkey is a great tool for tracking Twitter conversations on demand in email.
Receiving filtered tweets and Twitter list digests in your inbox may sound strange at first, but it has many benefits:
Social media in your email isn’t new any more. With Google Buzz already in Gmail, many folks are already using social media within their email client.
Tracking keyword combinations or Twitter List conversations by email might be easier than using a twitter client for some folk – particularly social media beginners.
Monitoring conversations in email makes social media more manageable by reducing time spent looking at Twitter clients for relevant tweets and conversations.
Monitor more conversations. By monitoring multiple keyword phrases by email, twitter clients like seesmic, tweetie and tweetdeck can be focused on fewer keywords.
Digests are a great way to stay up to date with social media happenings on days when traveling, or computers and handhelds are not at hand. Spring is here, heck maybe we’ll spend more time in the garden if we know we’ll be kept in the loop by email.
In short, Listimonkey could make it easier for social media users to measure and monitor conversations.
Yesterday, Google announced a new service, Buzz, a service for users of its Gmail service to share updates, photos and videos. The service will compete with sites like Facebook and Twitter, which capture a significant percentage of the time people spend online. Buzz is built into Gmail, which already has 176 million users, according to comScore, Like recent changes to Facebook, Buzz allows users to post status updates that include text; photos from services like Google’s Picasa and Yahoo’s Flickr; videos from YouTube; and messages from Twitter.
The changes to the Gmail interface that include Buzz will be rolled out to users over the coming weeks.
For Google, Buzz is intended to encourage users to spend more time in their Gmail email site. Already, Google Chat, Google Calendar and Google Docs and Google Tasks succeed in making an open email window standard operating procedure for Gmail users, but these tools are generally used as a work platform. I can access the tools on my computer or phone and it’s the place I get work done!
Will Users see Buzz in their Email as spam?
By connecting social activities of users and making unsolicited suggestions of content for users, some from unknown sources, (friends of friends) Google risks upsetting users who will see such social interjections as spam. Especially when they land in users inboxes. Many folks perceive email to be the place where work gets done. For its part, Google unhesitatingly says that bringing Buzz personal social networking to the work space is a good thing.
I disagree.
There is certainly a lot of social spam in social networks like Facebook and Twitter and when I log in, (whether for work or play), I know what I can safely ignore and what I need to pay attention to. I also know how status updates, sharing links fits in the ecosystem of social networks. For now, I can always step away from these sites and go back to email to focus on getting some work done.
Will Buzz generate more bling for Google?
Google has a problem. Google is not Facebook. Facebook with 400 Million users as it celebrated just it’s 6th birthday is still growing. Social Media platforms are a growing source of revenue as users spend more and more time networking and Google wants a piece of that economic pie. If all goes according to Google’s plan the new interface may make it easier to generate revenue by keeping Gmail users in their account, where adsense revenue can be generated from those ubiquitous ads that most Gmail users are already blind to.
Fine, so long as the new Buzz doesn’t upset a loyal user base and have us reaching for the Spam button.
What do you think? Do you want social networking in your email?
Yesterday, Google announced a new service, Buzz, a service for users of its Gmail service to share updates, photos and videos. The service will compete with sites like Facebook and Twitter, which capture a significant percentage of the time people spend online. Buzz is built into Gmail, which already has 176 million users, according to comScore, Like recent changes to Facebook, Buzz allows users to post status updates that include text; photos from services like Google’s Picasa and Yahoo’s Flickr; videos from YouTube; and messages from Twitter.
The changes to the Gmail interface that include Buzz will be rolled out to users over the coming weeks.
For Google, Buzz is intended to encourage users to spend more time in their Gmail email site. Already, Google Chat, Google Calendar and Google Docs and Google Tasks succeed in making an open email window standard operating procedure for Gmail users, but these tools are generally used as a work platform. I can access the tools on my computer or phone and it’s the place I get work done!
Will Users see Buzz in their Email as spam?
By connecting social activities of users and making unsolicited suggestions of content for users, some from unknown sources, (friends of friends) Google risks upsetting users who will see such social interjections as spam. Especially when they land in users inboxes. Many folks perceive email to be the place where work gets done. For its part, Google unhesitatingly says that bringing Buzz personal social networking to the work space is a good thing.
I disagree.
There is certainly a lot of social spam in social networks like Facebook and Twitter and when I log in, (whether for work or play), I know what I can safely ignore and what I need to pay attention to. I also know how status updates, sharing links fits in the ecosystem of social networks. For now, I can always step away from these sites and go back to email to focus on getting some work done.
Will Buzz generate more bling for Google?
Google has a problem. Google is not Facebook. Facebook with 400 Million users as it celebrated just it’s 6th birthday is still growing. Social Media platforms are a growing source of revenue as users spend more and more time networking and Google wants a piece of that economic pie. If all goes according to Google’s plan the new interface may make it easier to generate revenue by keeping Gmail users in their account, where adsense revenue can be generated from those ubiquitous ads that most Gmail users are already blind to.
Fine, so long as the new Buzz doesn’t upset a loyal user base and have us reaching for the Spam button.
What do you think? Do you want social networking in your email?
Check out this clever email campaign from the Canadian Tourism Commission. CTC used a simple technology (email) and stretched the boundaries of what you might expect. Usually forcing folks to use a scroll bar is way off limits, but this little email was fun,creative, and inexpensive.
Let’s face it, although social networking and time on twitter, facebook and other social sites has grown to eclipse email, many folks still spend a great deal of time in email.![[Post to Twitter]](http://www.tourismkeys.ca/blog/wp-content/plugins/tweet-this/tweet-this-small.png)
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