How is your business sending out relevant information to your future customers, those who don’t know about your business or your loyal customers who have the potential of becoming your next batch of raving fans? You may have a blog, podcast or even invested in some great video about your business…but really how are you reaching these new audiences?
In the past and unfortunately an ongoing practice by many organizations is the traditional press release. Corporations would spend thousands of dollars each year and engage with a firm who specialized in sending out or distributing your news to the media, agencies and basically anyone else who had a fax machine or a telex device. There are many firms out there who specialize in the distribution of news for organizations.
Is it a good investment. I have never used one in the past. I remember helping many of my IT consulting clients in the past with complex software that would submit the news stories to their respective agencies. This was long before the Internet. Funny, I still remember working late at Petromet in the 90’s with a frustrated Admin Assistant and some PR software. Fortunately for many, the tide is shifting and the social media news release is starting to gain momentum in the marketplace over the traditional press release.
In the past a press release would have information about your business, maybe a quote from the CEO or a flagship client and then the news that you wanted to share. I recently stumbled upon a 2006 article from Tom Foremski entitled Die! Press release! Die! Die! Die! which shares how ineffective traditional press releases are for the average organization. In my experience, I think many of them are full of information but no relevant information to the average reader.
Enter the Social Media world and the new way we send out information. Social Media News Releases now focus on interesting things happening in your business or the community. It is real news about what your organization is actually doing and perhaps a bit of humour tossed into the mix. The nice thing about social media news releases is that the barrier to entry has been eliminated and many of these services cost little or no money to take advantage of.
Social Media News is about engaging with the community and sharing relevant information that is useful. Not to mention as a bonus, the great SEO opportunities associated with social media news. It is something that many non-profits, small businesses, and entrepreneurs needs to look at and take advantage of. Did I mention you can start to use these services with little or no investment.
Members of the Ulistic Mentoring Program spend lots of time review with me one-on-one and understand how to leverage social media news into their overall social marketing strategy. Interested in learning how your business can learn more about social media news and how to maximum this excellent strategy? Give me a shout at 403.775.2205.
Tags: 403.775.2205, Admin Assistant, Business, Business/Finance, CEO, Die! Press, education, Entertainment/Culture, Journalism sourcing, Mass media, media coverage, media news, media news release, media news releases, mentorship, News media, News release, Social information processing, social media, Socially-responsible investing, Tom Foremski
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