Alberta Business Marketing

Google Maps has had a somewhat chequered history until recently.  An example of a high visibility problem was that the Golden Ears Bridge in BC only appeared on Google Maps some 9 months after the bridge had been open and almost 3 years after construction started.

MapQuest, the competitor owned by AOL, was only a little better but that was no excuse for this less than stellar performance. 

Despite this, Google Maps has been showing reasonable growth.

On the Web, Google Maps drew 67.3 million unique views in February, according to Nielsen, while MapQuest tallied 24.7 million. Yahoo Local (YHOO) was third at 13.1 million.

Now in a major initiative, Google Maps has taken a commanding lead by taking Google Maps indoors.

 

A walkthrough of Google maps outlines what this offers

Go Indoors

Maps aren’t only for cities and countries — they’re useful inside buildings, too. Next time you’re running through an airport or shopping in a mall, use Google Maps on your mobile phone to find a specific place or discover cool spots nearby.

The Fortune article explains why Google Maps is headed indoors

By including indoor spaces to the Android version of its Maps service, Google is positioning itself to take advantage of two concurrent trends: the spread of mobile communications and the increasing privatization of public space.

As yet only a handful of indoor venues are included: stores such as Bloomingdale's, Macy's (M) and Home Depot (HD); airports in Chicago, Atlanta and San Francisco; transit centers and other spaces in Japan; and malls including the Mall of America outside Minneapolis.

Any other private indoor space can provide the information to be included and the maps are 3-dimensional so it is possible to find your way around on any floor of a multi-floor building.  Clearly this will meet a real need since you can identify where you are in a building via your smartphone.  As yet it is only available on Android phones but an iPhone application cannot be long in coming.

Chapeau, Google, indoor Google Maps will prove to be a real winner without a doubt.

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Indoor Google Maps

Technorati Tags: android, indoors, interior, iPhone, maps

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It looks like my predictions about Blockbuster and RIM are coming true. In this alberta@noon column on CBC Radio One with host Donna McElligott I discuss what options are available to Research in Motion, maker of the BlackBerry, in the shadow of a massive stock price drop. We talk about what this means for the Canadian tech sector, national pride, and Kitchener-Waterloo tech startups by looking at Critical Mass and the oil and gas industry in Calgary. We also look at how they might be able to get back on track by examining comparisons to Google and Apple’s work.

albertaatnoon June 20 2011

This is our last Tech and Trends column before we take a summer hiatus. Time to start dreaming up some new ideas for topics for the fall…

Tags: apple, blackberry, Blockbuster, CBC Radio Column, Critical Mass, google, Research in Motion, RIM, technology
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Facebook’s uniquitous Like button is almost ready to celebrate its first birthday.  Yesterday, Google launched the “+ 1” button to search results in the U.S., bringing real time social recommendations to search results.  Essentially, pressing the button on the Google search result is a way for users to vote for the search result.  Unlike the earlier social search experiment run by Google, user recommendations will show up in the search results!

If you were Google, what would you do with such votes? If I were Google I’d have them play some roll in the ranking of search results.

Try Google +1 on your browser

Users with a Google account can turn on “+1″ in the Google Experimental settings for their account.

The new +1 button only applies to Google.com, not global domains that are forced on users browsers depending on where in the world they are located – ie: Google.ca.  Depending on your country of origin, you’ll need to force Google to show the default U.S. domain in your browser.  Try:http://www.google.com/ncr (ncr stands for no country redirect)

What +1 looks like

When your mouse hovers over the Plus one button it becomes a colourful icon that you click in order to make a recommendation.  +1 users will also show up in the search results of people in their plus 1 network.  When users like a search result, but are not in your search network, results will show the number of people who like the search result.

Users can even +1 Ads!

According to Search Engine Land the Plus One button will also show up in Google Adwords Advertising.  Get the FAQ’s on this at Search Engine Land.

Here’s How Google explains +1.

Social Buttons everywhere!
Google will be rolling out +1 buttons for users to add to their websites soon! Sign up for an invitation to add Google’s button to your Website.
Stay tuned, it’s going to get very interesting for all of us on the social Web. Will +1 buttons have the same cachet that Facebook Like buttons do? Will users begin to get bored or overwhelmed with the plethora of choices awaiting them to like, +1 and tweet their favourite brands on the Web?

Tags: +1, free web marketing stuff, google, google news, plus 1, plus one
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This rocks.
If you are still not using Google services to enhance the management of your tourism business, consider getting on board the G-train.
I’m delivering a training program in the fall that will be focused on helping tourism businesses streamline their CRM processes using the plethora of free tools on the Web, many that Google provides.

As a Gmail user, I’m already addicted to Google Calendars, Tasks and Documents – especially the free Google Forms tool which makes tracking inquiries and leads amazingly simple, but now, we can make free phone calls fromour computer right in our email client!

It’s as easy as clicking call phone from my google chat window and I’m making calls using my computer speaker and headset or built in computer microphone.

Watch out Skype.
I’m seriously thinking of dumping our expense for outgoing phone calls from the telephone and moving exclusively to Google calls within Gmail (free-for-now across North America and seriously cheap around the world).

Since the major telcos have been ditching their telephone booths, watch for someone like Google to come into your community and offer free services to fill the void.   For the 20% of North Americans who don’t carry a cell phone or for travelers in airports who don’t want to pony up the $2 bucks a minute to talk to folks overseas while they are traveling.

HECK, consider setting up a computer in your lobby and set it up with a Google account to provide free North American phone calls for your guests!  Now that’s something your ideal guest could really appreciate!

Be sure to hang a sign that says – “Tell your family and friends you are calling for free from – ‘YOUR Business Name’ “.

In the process, you might recruit a few new fans.

Tags: free phone calls, free web marketing stuff, google, google news
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Why your business simply can’t rely on the Yellow Pages.

“Yellow Pages only tells people where you are. Google tells you who you are, where you are, & how good you are – or are not.” gitomer

Jeffrey, this makes so much sense!

Tags: Business/Finance, google, jeffrey gitomer, Technology/Internet, Yellow Pages
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