Alberta Business Marketing

Ever since I joined the Google blog I am just blown away with the amount of cool stuff these guys offer.  This week I was catching up on some of Google blog reading with I stumbled upon this cool new feature with Google search.

Are you looking for something and not sure which brand names you should turn to?  Not to worry, turn to Google to help point you in the right direction.

Here is a snippet from the Google announcement.

Brand refinements in search results
Sometimes when searching for product information on Google, you may not know some of the brand names relevant to your particular search. For example, if you’re taking on a new river-rafting hobby, it’s quite likely you don’t have a clue about kayak manufacturers just yet. So, we wanted to make it easier for you to find the brands other people consider useful for popular product searches. So this week we launched a search refinement that calls out brand names related to your query in a single line above the rest of the results. Determined algorithmically, these highlighted brand names may help you find what you’re looking for faster, and make your research and shopping experience all the more enjoyable.

Example searches: [wedding dress], [digital camera] and [stroller]

Pretty cool stuff…

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Who said Social Media was for teens or kids?

Well the importance of social media in the business world took a huge leap forward.  Google on their official blog announced they will be showing real-time search results for Facebook information such as your fan pages.  It appears this will only be US-based for now, however once it starts gaining some momentum I am sure it will spill across the border to us here in Canada.

Real-time search results was released in December and so far it is showing up on a number of searches.

Here is an example of Google real-time search in action.  Searching for the Canadian Hockey Team on Google today showed some very interesting search results in real-time.

Social Media services are now critically important for your business.  Especially with this integration of search results from services like Twitter and now Facebook now showing in Google search results.  What opportunities is your business missing?  If you are would like to learn more about Canadian search engine optimization for your business give me a call at 403.775.2205.

To learn more about Facebook and Google search, check out the official Google blog.

Tags: Blog hosting services, canada, Criticism of Facebook, Facebook, Facebook Inc, google, Google Inc., Google search, Google's hoaxes, Online social networking, real time search, real-time search results, search engine optimization, search results, Social information processing, social media, Technology/Internet, Twitter, Twitter Inc, web 2.0, World Wide Web
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