Posts Tagged ‘heartland tech group’

New HTG Client and Dandelion Marketing

Author: Inside Stuart's head...

This past week I have been working with a fellow Heartland Tech Group member from the Philadelphia, PA area and leader in the Philadelphia Small Business Computer Support market, Jobecca Technology Group.  Michael and I have known each other for a couple of years now and it wasn’t until this past month we decided to work together and what a pleasure it is to have Michael on board as a client with Ulistic.  Today, Ulistic is assisting Michael in taking his web marketing and overall web strategy to a new level.  So far, so good and it is awesome to have this HTG member as a client of our Calgary based Social Media Consulting and Online marketing organization, Ulistic.  Need help 403.775.2205.

See Jobecca’s new Philadelphia Business Computer Support blog today.

I learn from my clients just as much as I hope they learn from my experiences from us working together and with Jobecca, no exception to this rule occurs.  Michael and I share a very close friend Jeremy Epstein from Never Stop Marketing. I have been reading Michael’s blog posts and he reminded me about a focus point our friend Jeremy is talking about on his blog about Dandelin Marketing and the importance of Never Stop Marketing…sorry to the guys at TLC in Calgary…Jeremy coined this phrase long before you guys started using it (see spam emails going around Calgary).

Like Michael and I have mentioned, one of Jeremy’s new or recent discussion points is on Dandelion Marketing.  Are you asking yourself what is Dandelion Marketing? let’s think about this for a second and how dandelions spread in the wild.  Look outside your Calgary home right now, can you see a number of dandelions investing your lawn?  Being the May Long Weekend, it is more than likely that the dandelions are out in full force.  I know my front yard has many of the yellow butter cups showing their face.

In Jeremy’s blog post on Dandelion Marketing, he shares 6 basic concepts on how to share information online with your raving fans and also those who simply like what you have to offer.

  • Know the Commander’s Intent
  • EVERYONE is in marketing.
  • Brand: Feel Over Look.
  • Agile Marketing Development
  • High Fault Tolerance.
  • Rapid Feedback Loops.

Dandelion Marketing is in my opinion is about leverage.  Using the tools available to you, some are actually free and some have a small price tag associated with them to share relevant information with your community and also your raving fans.  Information that is relevant, information they would find interesting and information their follows find interesting and when everything aligns…well look how dandelions spread across the prairie landscape!

Download the Dandelion Marketing eBook from Jeremy Epstein today…some very good reading…I am reading it on my iPad right now!

After successfully clearing Homeland Security at YYC this morning, enroute to Dallas for a couple of days with the Heartland Tech Group (HTG) peer group meetings, I noticed a headline in this morning’s Globe and Mail.

Facebook users risk blackmail, privacy czar warns

It looks like Jennifer Stoddart is one the warpath with Facebook once again (Read the Globe and Mail article).  I am confused by her stand against Facebook and the privacy of Facebook users data.  Facebook, like many other social networking sites are not forcing people to sign up for accounts or even volunteer information.  Facebook membership in Canada is not mandatory, you have a choice not to sign up.  Besides your name, email address, birthdate (which is used to verify those 13 and over) and gender information, I can’t think of any other information that I don’t have an option to share, not to share and even hide from those I don’t want to share it with.

I am confused with Canada’s Privacy Commissioner on why she would be overly concerned.  Facebook is not a bank where personal information is required to confirm your identity and where your money is managed.  I believe there is more risk in all the non-protected computers running without anti-virus software and even those who fail to patch their Windows computers each month than risks with Facebook.  There is more risk to security from people who still send credit card numbers via email.

I am not saying you don’t need to be vigilant, you always need to be on guard with everything you do online (even on Facebook).  Hackers, virus writers and script kiddies are turning to Facebook, Twitter and other online social media sites as vehicles to spread their worms and other malicious code to unexpected users.  Just like email, always practice caution, even on Facebook.

Application programmers which link their third-party apps to link into Facebook are now (according to the Globe and Mail article story) able to store your data forever instead the 24 hour period once enforced.  What data, your bank accounts, letters to mom, your MP3 collection…what data are they talking about – the pictures you put on Facebook.  I am sure that there is some acknowledgement in the terms and conditions prior to installing or participating in these activities.  Who is at fault if you fail to understand the T & C’s. I don’t think it is Facebook’s issue.

Here is a simple tip for Facebook users who don’t want their photos and other information shared, don’t put them online.  Sounds simple.

Haven’t we been through this before?

Once again, Facebook is not a substitute for picking up the phone or other forms on social interaction.  You don’t have to sign up.  Facebook membership is not mandatory in Canada.

Here are some of the terms and conditions, relating to privacy on Facebook – notice the remove or do not add warnings throughout the text below.  Read more about Facebook privacy.

This section explains how your privacy settings work, and how your information is shared on Facebook.  You should always consider your privacy settings before sharing information on Facebook.

Name and Profile Picture. Facebook is designed to make it easy for you to find and connect with others.  For this reason, your name and profile picture do not have privacy settings.  If you are uncomfortable with sharing your profile picture, you should delete it (or not add one).  You can also control who can find you when searching on Facebook or on public search engines using your search settings.

Contact Information. Your contact information settings control who can contact you on Facebook, and who can see your contact information such as your email and phone number(s).  Remember that none of this information is required except for your email address, and you do not have to share your email address with anyone.

Personal Information. Your personal information settings control who can see your personal information, such as your religious and political views, if you choose to add them.  We recommend that you share this information using the friends of friends setting.

Posts by Me. You can select a privacy setting for every post you make using the publisher on our site.  Whether you are uploading a photo or posting a status update, you can control exactly who can see it at the time you create it.  Whenever you share something look for the lock icon.  Clicking on the lock will bring up a menu that lets you choose who will be able to see your post.  If you decide not to select your setting at the time you post the content, your content will be shared consistent with your Posts by Me privacy setting.

Connections. Facebook enables you to connect with virtually anyone or anything you want, from your friends and family to the city you live in to the restaurants you like to visit to the bands and movies you love.  Because it takes two to connect, your privacy settings only control who can see the connection on your profile page.  If you are uncomfortable with the connection being publicly available, you should consider removing (or not making) the connection.

Gender and Birth Date. In addition to name and email address, we require you to provide your gender and birth date during the registration process.  We ask for your date of birth to verify that you are 13 or older, and so that we can better limit your access to content and advertisements that are not age appropriate.  Because your date of birth and gender are required, you cannot delete them.  You can, however, edit your profile to hide all (or part) of such fields from other users.

Are you sharing your voice?

Author: Stuart R. Crawford

What a crazy week that just finished?

Lots of interest from business in Calgary looking to understand more about the power of social media in business and what tools will serve them the best.  How can small businesses take advantage of what these almost mission critical online services?  What can they do combined with skilled and trained people for their overall success of  business?

All I know, there is more and more information to share with all of you over the next few days, weeks, months and maybe years.  Social Technologies are rapidly becoming part of our daily activities if they haven’t already.

First off, the following folks need to be publicly thanked:

Lots of discussion this week about how to we can employ Social Media in business and what all of our businesses can do right now to start to build a competitive advantage for themselves online.  Don’t take my messaging the wrong way, social media services are still just a spoke in your overall business development activities.  It is an awfully big one and gaining in importance.

One of these crucial online or social media services is the power of blogging.  How can a blog benefit your business?  Why should you blog?  I personally feel if you are a President of a corporation or small business and you do not have a blog you are doing a disservice to your staff, customers and those in the community who are looking for someone to learn from or follow.

Blogging for me is an essential part of your business recipe book.  It doesn’t take much to get started either.

There are a number of reasons why you and your must have a blog.  Some of these reason range from being a thought leader in your industry or community right through to having a mechanism for you to share information with your customers and staff.  Maybe you simply want to spread the word about the great things your non-profit is doing within the community as well.  Blogging in business or community is all about providing valuable content to those who find what you got to say interesting.  This can range from those who don’t know you to those who know you best.

What is your story?

We all have a story to tell and the best blogs come from those who take their natural ability to share stories and take these stories into the online world for all to read.  Some of the best blogs I follow are simply stories about what and who the reader is or who has influenced them.  How can you tell your story online and position yourself in front of the pack?  Who can you influence without knowing who they are?

A great blog can do this for you, sometimes all it takes is for you to simply start.  Get down in the ready position and fire your own starting pistol.  Over the years, working with many Calgary business folks and all the way up to my facilitation duties with Heartland Tech Groups, I have found simply starting to be one of the biggest challenges for a number of business owners.  Sometimes we just need to shelf our fear of looking stupid or failing aside and just get started.  I know that is easier said than done for many.

The nice thing with blogs is that you can always go back and tweak it later.  But you can’t tweak what you don’t do.

I love the fact in life sometimes we can take the re-test.