Alberta Business Marketing

Is this the year you focus on getting quality video interviews for your Web presence?

Katie Couric gives advice on how to be a good interviewer. The five minute video is a springboard to Google’s new Reporters Centre channel http://www.youtube.com/reporterscenter which aims to help make citizen journalism more mainstream.

The gist of Katie’s advice on How to Conduct an Interview:

• Put people at ease.
• Calibrate your tone.
• Know your interview subject.
• Go with the flow.  Be prepared to shift direction.
• Listen well and respond authentically to responses from your subject.
• Serve your audience and don’t get in the way of your subject sharing their story.

Got any other advice to getting great video interviews?

Links:

• Have a gander at The Uptake’s video instruction on how to organize a citizen journalism project that uses video.

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Tags: how to, interview, katie kouric, Video
Posted in Alberta Business | | Comments Off