Jul
12
2010
Facebook Canada vs. Facebook California
Author: Stuart R. CrawfordLast week our team from Ulistic met with the great folks at MSP University in Garden Grove, California. Together, we started to carve out what will become an awesome relationship. MSPU is one of the leading managed services firms globally and the clients they work with are market leaders and enjoy the fruits of the hard work. I have personally known Erick Simpson and Gary Beechum for a number of years, they are rock solid guys and the entire team at MSPU is built on the same core values Gary and Erick bring to the table.
During our chat last week we got looking at Facebook Marketing and how businesses can leverage Facebook to market their offerings. It is no secret that Facebook is growing. Their recent partnership with Microsoft BING has shot Facebook up to the 6th most popular search engine. One in Four page views on the Internet is Facebook related and the average person spends anywhere from 10 minutes to an hour on Facebook each day. Still many question Facebook’s effectiveness in the market place.
During our time with MSPU, a number of ideas were discussed, but it was this fact amongst all the others that kind of surprised me when I stumbled upon it. There are almost as many Facebook users in California that what there is in the entire country of Canada. This is no secret really, we have heard for years that there are just as many people in one state in the US than what we have in Canada. 15.4 million Facebook users in Canada and almost 15.5 in the entire state of California. What does this mean for business?
Does marketing on Facebook now make sense to your business?
If you look at the numbers closely, the 15 million or so folks from either California or Canada represent about 50% of the population. That represents a good portion of the Canadian or Californian landscape uses Facebook. Pretty impressive.
Are you leveraging this to get your message out there?
How can you use Facebook to market your business?
There are many ways to do this from Pay-Per-Click or Pay-Per-Impression ads, Facebook Pages and regular interaction with people. Engagement with folks on Facebook, talking with your community, the people in your network and simply serving the market.
Do you need to know more about how to create a Fan Page that sings?
Want to know how to engage with Facebook?
I invite you to reach out and let’s have a chat about how you can use Facebook right now.
There are a number of opportunities and Facebook can be another important channel for you to help with your marketing. You know the old saying about LOCATION, LOCATION, LOCATION or what Wayne Gretzky has always said “skate to where the puck is going, not where it is”.
Need a hand to figure it out…visit my Execute On Facebook or Marketing On Facebook page and take the first step in creating a marketing strategy for Facebook today.
