Jun
12
2010
Google Priority: Eliminate Spam
Author: Stuart R. CrawfordOver the course of the past 48 hours, one continuous message was almost a centre of discussion at the SESTO show which has recently wrapped up in Toronto was the elimination of spam in search.
The other day I got to see “doorway page” spam at work. I was on a conference call and was fielding some questions about search engine optimization with a potential client of ours at Ulistic. This client has an older site laced with hundreds of links in the footer of their main corporate site and is reluctant to remove them. He believes they work and my guess is some inexperienced SEO guru told him this is what he needs to do in order to succeed online.
Well, nothing is further from the truth in today’s search world. Those links at the bottom of your page are not scoring high in the Google world and they may be flagged as spam and will potentially harm your overall page ranking. Driving off page one instead of keeping you at the top.
What works? This list is quite a lengthy one but I will touch on just a couple of examples right now:
Keyword Rich Content – I preach about then importance of balance of design and content. Your website needs to work for the reader and for Google. Balancing the design of your site with well-written and keyword rich copy is crucial to attract qualified prospects from the search engines.
Be personable – This point is very important. You need to be personable online. Blogs and social media are wonderful ways your business can “have a face” online. Using Facebook, Twitter, video and blogs are key important personable tools all business must embrace.
There is more to life than self-serving links, especially spam-filled self-serving links…this is from the horse’s mouth and was shared with us SEO professionals at the Search Engine Strategies show in Toronto. Stop the cycle of pages filled with spam.
Get personable and educated your followers. Share your insight and share your knowledge and you just may rise to the top of the table.
My company Ulistic works with business across Canada understand SEO, social media and the importance of doing business online today. Give us a ring at 403.775.2205 with any questions you may have.
