Aug
11
2010
Achieving Results From Your MSP Marketing
Author: Stuart R. CrawfordThe buzz around the CompTIA Breakaway conference this week in San Antonio varies from circle to circle but there are some consistent themes being discussed in the breakouts, keynotes and hallways of the JW Marriott Resort in San Antonio.
- Healthcare IT is one of the hot topics this time around. Every US MSP is looking at Healthcare and why not, it is almost like the perfect gift. Now, this Canadian blogger and MSP Marketing Professional needs to learn more about US Healthcare but from what I can understand many Doctors are now mandated to make the move to some sort of EMR solution. I am sure there is more to it, but a good start for me.
- The next topic is the CLOUD. What is cloud computing? How will it impact my MSP business and what do I need to do now. I know Arlin Sorensen has talked for a couple of years on cloud preparation and I firmly believe the time is now to act on getting cloud solutions integrated into your overall service offering.
What does it take to succeed with MSP marketing especially in these verticals?
Having a plan, strategy and action items are important and a must for every MSP looking at jumping into these new worlds or even simply just getting into managed services….but you also need clients.
How do you find or attract new clients?
Marketing and effective, targeted and well thought out marketing strategies. Your MSP business needs a marketing coach and someone who has walked a mile in your shoes. You need to do your homework and get the right solution that meets the needs of your business and meets the needs of the market you are going after.
How do you attract new opportunities?
Simply put…speak their language. Your marketing must speak the language of the market your going after and your online marketing crafted to attract those looking for exactly what they are looking for.
Keyword Research, Online forums and special interest groups are where you must start. Having the perfect business blog that attracts and retains those interested in learning from you and buying from you is crucial as well.
Then you must execute!
Need a hand, give me a call at 403.775.2205.
