Posts Tagged ‘multimedia’

Apr

1

2011

Social X Media = Social Media Success (twit video)

Author: Todd Lucier

What are you investing in? This Week in Tourism from Gros Morne Nat’l Park.

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Posted in Marketing, Social Marketing | | Comments Off

Jan

7

2011

2011 will be all about MEDIA:This week in Tourism (video)

Author: Todd Lucier

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Posted in Uncategorized | | Comments Off

Oct

19

2010

Yfrog Widget: Video and Photo stream to your Website

Author: Todd Lucier

One of the things I like about Facebook is that the free widget “Facebook Fan Box” that makes it easy to keep your website always fresh.

Yfrog Widget is a Showstopper for Photos and Video

yfrog has a neat embeddable widget for sharing photos and video on your web siteNow Yfrog, the Twitter photo and video sharing platform offers a free customizable widget that will update your Webpage any time you stream video or take photos and sharethem on twitter with YFrog.

The delicious user interface for creating the Yfrog widget allows users to customize the shape of the widget and colour it to seemlessly plug in and match your Web site.

Each video or photo posted to Yfrog shows up in a live stream along with your comment and clicking on the Widget brings you to the full version of the photo or video as hosted at the site.

How to know if YFrog’s Widget is for you:

  • looking for an easy way to keep your Website always fresh
  • enjoy taking photos and video on a regular basis
  • photos and video would help your ideal client appreciate something special about your business.
  • You use twitter regularly
  • have a mobile device that captures photos and video
  • you have a healthy disdain for Facebook and wouldn’t dream of putting a Facebook Widget on your site.

What do you think? Is it important to have an always fresh Website?

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Sep

19

2010

How can you use video to build credibility with your ideal guest?

Author: Todd Lucier

Celes Davar at Earth Rhythms is an experience provider in Canada’s Riding Mountain National Park. His use of streaming web video helps his ideal client understand how guests using his services can discover the story behind the sights and sounds of the National Park. Celes uses a dedicated wordpress blog to share stories of his customized adventures and learning experiences with words, pictures and videos.

Chipmunk harvests thistle seeds from Celes Davar on Vimeo.

How can you use media to tell stories about your guest experiences in a way that enhances your credibility with your ideal guest?

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Posted in Blogging, CRM | | Comments Off

Jul

21

2010

QR Codes: Making interpretive signs come to life

Author: Todd Lucier

When Calvin Klein recently replaced their racy billboards with QR Codes, it brought the emerging technology to the attention of a worldwide audience.

Is it time for the Tourism Industry to embrace the opportunities presented by the bar codes?

The Fort Smith National Historic Site has begun using Quick Response (QR) Codes on way signs for improved interpretation, giving visitors access to a three-minute orientation video that plays on Web enabled smart phones.

In the photo at right, park superintendant Bill Black points to the new QR code on one of the National Historic sites interpretive signs.

Interpretive signs make guest visits more enjoyable by providing a historical perspective, instruction or education that is specific to the location of the sign.  Such signs are expensive to design, produce and mount and the amount of information displayed is limited by the size of the sign.

QR codes extend interpretive signage directly to the internet on Web-enabled cell phones or devices.  Online information in the form of:

  • webpages
  • video
  • audio
  • photo libraries

becomes instantly available to your guest right where they are standing.   When guests snap a photo of the QR code with a free application that runs on their phone or mobile device your online media plays on their device.  QR codes are free to produce.  So the only limit to engaging your guests with extended information is your imagination.

If you are involved in visitor experiences at a park or national historic site, consider investing in the production of on-demand video and put the video on a dedicated webpage.  By exclusively using the QR code to the link to the online media you will have an easy time tracking the number of visitors who make use your QR coded signage.

There are many systems for hyperlinking from the real world to the Web including Microsoft Tags.  At any point in the future, you could make your information available on any and all of these tagging systems, just by producing a new tag linking to your online content.  For now, stick with QR codes which will remain backward compatible with most smartphone apps in the future.

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Posted in Alberta Business | | Comments Off