Alberta Business MarketingJun
13
2010
Google Maps has neatly integrated photos and videos that have been geotagged. If users take the time to put their media on the map when uploading, Google Maps users are provided with links to your media!
Hey, it just takes an extra minute to properly tag you photos with map information. You are already tagging your photos with compelling titles and keyword tags, right?
Apr
13
2010
Media students from college or university can be a big help to tourism industry. It’s the end of another school term and that means its time to reach out to your local community college to get the skills you need to improve your team.
Intern or Co-op?
Many post-secondary institutions offer students opportunities to get work experience as part of the learning experience. Interns generally spend a few weeks working with a business at or near the end of the school term to round out their learning. Co-op programs often offer students work placements for an entire term – sometimes longer.
This week we are delighted to be working with a video production intern for a 100 hour placement with our tourism business. A current graduating student from the local college with expertise in producing video is getting hands on experience producing media with us. It is not costing us a penny.
What could your region or business do if you had a college trained multimedia intern for 100 hours?
Although I feel quite competent at producing media and distributing it online, I called the local college media studies department and talked with them about the media learning opportunities we could provide. In our case it meant talking with the broadcasting radio and broadcasting television and video programs department of Canadore College. Within hours we had an applicant who was eager to put their skills of directing, producing, shooting and editing video that tells our stories.
As a result, we are working with a student who can teach us a lot, as well as provide us with professionally produced media content that we can post to the Web. There are many benefits of working with your local college multimedia department.
What skills can your business or region recruit from the local college?
Start by making a wish list of all the projects you hope to accomplish and then having a gander at your local post secondary institution programs that involve a work placement. Too often in tourism we restrict our recruitment to students in the Hospitality, Tourism and Culinary Arts programs. Match your search for talent with your needs. And don’t neglect the local high schools either. We’ve already made contact with the local high school to engage a media enthused student for a full-time co-op work placement next school term.
Have you had success working with students in your tourism business? How?
Mar
16
2010
As the summer tourism season gets nearer, and marketing campaigns move into high gear, we’re investing in online multimedia to carry our message to our ideal guests. Maybe your DMO should be too!
This month, we’ve been purchasing studio equipment to put polish on our video and audio and produce our own in-house video. Not only that, but because we know how important it is to tourism industry, we’re helping tourism businesses in our region get the media they need to sell tourism on the Social, Mobile, Media Rich, Here and Now Internet before another Internet buying season moves into full swing.
Getting Great Media
Great Video, audio and photography doesn’t just happen, it takes planning and execution with the tools (hardware and software) and investment (time and money) to get it right.
Sadly, most tourism operators don’t have the money, knowledge or time to create top notch audio and video to promote their business. For those in the CVB, DMO or Meetings and Convention partnership business, now is the time to invest in media production capacity to help your members make the most of the Web.
Don’t have the knowledge to be able to pull it off yourselves, grow relationships with professional production organizations and help make it cost effective for operators to get the photography, videography and audio they need to make the most of the media opportunities they have on the Web.
Small businesses are counting on their membership organizations to help them make an impact with their marketing. By investing in a social media studio and associated services you could help your regional members get a leg up and in the process make your organization more relevant and boost membership.
Note to DMO’s. CVB’s, and other associations. Keep an eye out for new media projects to be streaming forth from South River, Ontario, Canada real soon. We’ll explain our whole crazy idea and the components necessary to make such a project come to life!
Nov
13
2009
Yellow Hostel, a Youth Hotel in Rome put together this catchy video that will undoubtedly appeal to their ideal client – backpack toting twenty-somethings.
Have a gander then think about how well your content talks to your ideal client.
What do you need to do to get content like this that appeals to your guest?
Oct
6
2009
All you have is stories.
Your destination marketing organization (DMO) benefits from the stories your guests tell about their experiences in your region. That’s part of what makes tech savvy travel writers and content creators of all sorts (think video, audio, photos too!) such an important part of your marketing effort.
Travel writers are well known advocates for the Travel Industry. Tech Savvy Travel writers (travel bloggers) tell interesting, compelling stories using a variety of online media. Travel Bloggers can strongly influence how people feel about visiting your region. Savvy DMO’s are now recruiting bloggers and giving them engaging travel experiences that the Destination Marketing Organization believes cast a positive light on their region.
Travel Bloggers are more than just a writers
Tech literate travel writers not only write stories about your region, they also:
* tell stories before, during and after their experience.
* are masters of multimedia: photograph, record audio and video.
* distribute stories across multiple Web sites and blogs.
* have followers across a variety of social media: blogs, facebook, twitter!
It’s all about getting your STORIES seen.
Last week I met with Lucy Izon, an award-winning travel writer at the Ontario Tourism Summit and we stopped for a quick chat on the value of tech savvy travel writers to grow visibility for your travel region.
Lucy is also a big fan of Twitter (@canadacool) with almost 30 000 followers! Talk about the ability to influence an audience.
Recruit a Blogger as a permanent Travel Writer for your Destination Marketing Organizaton
Bloggers are the new Travel Writers. Bloggers are multimedia specialists and are an important and underutilized asset that can quickly get your region the attention it deserves. Consider putting a blogger on the payroll of your Destination Marketing organization and set them loose in your community.
Regional Travel Blogs
Other Travel Blogging Posts
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