Aug
4
2010
Calgary REALTORS® – How can you use Social Media?
Author: Stuart R. CrawfordThis post is written for Calgary Real Estate Professionals however it applies to every business model
Each week Ulistic, your local Calgary Internet Marketing and Search Engine Optimization team hosts a series of webinars to help Calgary business understand online marketing, social media, Internet Technologies and help debunk some of the myths associated with social media and general online marketing.
This week, our team at Ulistic hosted a webinar for a number of Calgary-based REALTORS® on the power of social media and Internet marketing to help them market their listings more efficiently online. This was not a hyped up social media discussion and actually social media was just a sliver of what we discussed during the 60 minute REALTOR® webinar.
Here are some of the highlights and what you can do as a REALTOR® to help place your Real Estate business online.
Success online takes commitment, this is the first crucial step towards success in anything we do. REALTORS® who demonstrate commitment in applying the principles of effective online marketing make great success stories versus those who pay it “lip service”. This is not something you simply set and forget. Online Marketing success takes effort, it takes commitment and it takes time. Set up a schedule and commit to keeping that schedule. For those who were on the webinar, remember F + V = C.
Does your REALTOR® website welcome and convert visitors to potential qualified buyers and sellers? You don’t need another virtual billboard on the Internet highway. Personally, I would rather have 10 solid buyers and sellers visit my site each week versus having thousands of visitors who never engage with me. Does this concept make sense? Your marketing online must attract qualified prospects to your business or why are you doing it? Numbers don’t matter if no one engages with you.
Experiment with new ways of doing the old things. We discussed services like Microsoft Tags and other new technologies can offer the same information to a new audience. Consider attaching tags or bar codes for those interested in learning more about your listings. With smart phones, a potential buyer can easily research your listings with a click of their camera. Microsoft Tag is a great way for you to showcase your listings. Almost everyone today has a smart phone, let’s leverage this for our benefit.
And finally, don’t forget about video. If a picture says a thousand words, then video must say millions. Start using video now in your business and use it for your advantage.
These are just a few of the items we covered during our REALTOR® webinar this week. If you would like to learn more about Social Media for REALTORS® give me a shout at 403.775.2205 and our team at Ulistic would be more than happy to work with you or you can click here to contact me directly online.
