Alberta Business Marketing

Online videos are an excellent way to promote tourism.  Background music and sound effects are an important component of the production.  And as much as you’d really like to use tunes from your iTunes music library, it’s simply not legal to use commercial music in your online video projects.

The solution! Free online music and sound effects resources for online Video

We were delighted to come across http://freeplaymusic.com which licenses free music tracks to enhance video production projects for Web distribution.  We use this site almost exclusively to lay down music on videos.

Another source of Creative Commons Music for videos can be found at http://creativecommons.org/legalmusicforvideos/

Do you know of any other sources of free music for online video production and distribution?
Please share your free music resources for online video in the comments.

Tags: music, online video, sound effects, Video
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Last week I was interviewed by Justin Foster, Founder of the Video Commerce Consortium. The Video Commerce Consortium is the world’s largest and fastest growing group of e-commerce professionals, online marketers, and technologists dedicated to advancing the use of video in e-commerce. Members include Nike, Starbucks, Adobe, Warner Home Studios, Hallmark, American Airlines, Hilton and other familiar brands.

Justin and I discussed Brewster Inc’s new Vacations Canada TV website and I offered ideas related to strategy, execution, challenges and more including:

1) the value of a video presence on the web, something many businesses are still trying to understand.
2) the value of a comprehensive approach to online video marketing and how it can accomplish several goals.
3) a different, and exciting, approach to video production, co-funded by partners with complimentary goals and objectives.
4) why it’s important to have high quality video – why it’s not always best to ‘go cheap.’.
5) why  video works!

Click here now to listen to the interview on Vacations Canada TV. Of course I welcome your feedback – admittedly I didn’t answer every question the way I would have liked to and there was a lot of ‘ummmmms and uhhhhhhhs’ but that’s why I’m not in PR!

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Tags: internet marketing canada, online travel marketing, online video, online video marketing, Travel Marketing
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