Creating a Killer app for your DMO (podcast)

Todd Lucier — Mon, 18 Jan 2010 00:06:19 +0000

My conversation with David Janes @dpjanes (Discover Anywhere Mobile) asks the question:

Are a you Destination Marketing Organization or a Destination Make-them-spend-more-money-in-your-region Organization?

In this 40 minute conversation, David and I cover a number of interesting content ideas for destination apps including:

underestimating the growth of mobile
understanding the needs of digital traveler
the importance of finding the right partners
marketing Web apps in a destination
the importance of GPS location relevant data for the traveler
the irrelevance of regional boundaries
how Discover Anywhere Mobile does the work of integrating destination content into the app including: remapping the themes of experiences, events calendar, tracking changes (adding, modifying and deleting content for the host dmo) – so there is no need to upload your content to a content management system.
why an app living on a device is more valuable than a Web app and why hosting data on the app is vital for minimizing data pull (roaming charges) for out of country users
augmented reality
integration of social media with real time communication from twitter users in the destination
direct communication with the dmo from the app
the importance of having Web Savvy staff at your DMO and partners in your community.
issues and opportunities with making handheld payments from within an app.

Check out apps discussed in this podcast:

What do you think are the obstacles and opportunities of handheld applications for regional destination marketing organizations?

Alberta Business Marketing » podcasts