Alberta Business Marketing

Does Facebook ever stop being in the Canadian news?  I am sure the guys at Facebook head office would wish the Canadian Privacy Commissioners office would just go away.  But, maybe the PR is something they enjoy as well.

Last week I shared with you some information I found in the Calgary Herald on the Canadian Privacy Commissioners latest challenges with the online giant, Facebook.  There is a buzz in the Canadian press right now on Facebook privacy, not sure if it actual real news or simply propaganda generated by the Privacy Commissioner’s office.

Here is what I think about this whole privacy debate.  Facebook still has never come to my Calgary home and put a gun to my head and said “Open an account or die”.  Even since I have been in the States they have never tracked me down to go through this registration ritual.  It is a total voluntary thing.  You open an account, you understand the risks associated, you agree by reading the terms and conditions…and away you guy.  You click upload, you click “like”, you click “share”….you do things, they don’t do things on your behalf.

Why the big mess about Facebook?  I haven’t seen any news in the US Papers this week about Facebook and privacy.  Is it only a Canadian concern?  Perhaps, is it valid…of course to some who have kids and perhaps they share every bit of information about what they are doing online.  Just like many, I am  disgusted that some pervert would take Facebook pictures of kids and post them on some website for him and his buddies to enjoy…but is that a fault of Facebook?

Actually, in a recent Facebook article from Vancouver Sun reporter Gillian Shaw, many online services are mentioned, not just Facebook.  Flickr and the list goes on.  Can Facebook tighten their security, of course…so can Microsoft, Apple and everyone else in the IT world.  But remember, you don’t have to be on Facebook to survive in today’s world.  You still elect to open your account.

I do recommend that you put online the files, pictures or status updates that you feel comfortable with.  This is what you get with a free service.  Want more security, want more privacy…it is time to open your wallet and maybe fork over a few dollars per month to ensure you have the heightened security you are comfortable with.

Mark Zuckerberg, founder of Facebook has been quoted in the papers and stating he doesn’t believe in privacy.  I think privacy in the free online community is long gone as well.  No one wants to take ownership of privacy, so they leave everything wide open…it is the wild west in the social media world today.  I think we need to get over it or simply turn off the computer.  Like I said, no one is holding a gun to your head forcing you to create an account, post pictures and share information.

Here is an interesting email that came from a friend in the nursing industry in Ontario.  Their licensing agency is also concern professionally about the whole online world…driving professionals underground!

Unfortunately being a nurse and being out here on a public forum don’t always go together. The College of Nurses, the regulatory body, that issues our licenses to us each year sees our professional and private lives as a bit of a grey area, especially when it comes to social networking.  It is for this reason that I have decided to merge my two face-book accounts. I have one under my pen-name and one under my birth name. Now they’ll both be under my pen-name.

Where do you stand with this whole online privacy thing? Would love to hear what you have to say?

Tags: Calgary, Calgary Herald, College of Nurses, Criticism of Facebook, Facebook, Facebook Beacon, Facebook Inc, founder, free online community, Gillian Shaw, Human Interest, Internet privacy, Mark Zuckerberg, Microsoft Corporation, nurse, online giant, online privacy thing, Online social networking, online world, Ontario, privacy, Privacy Commissioner, reporter, Social information processing, social media world, Social network service, social networking, Technology/Internet, the Calgary Herald, the Canadian news, the Canadian press, Vancouver Sun, World Wide Web
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I was asked by a reporter today about Web 3.0.  What exactly is Web 3.0?  Pretty broad topic…but here is how I answered the questions.

The world is coming out of the Web 2.0 world, which was really about the tools and people figuring out how to communicate with each other. Many of the world has gotten the tools figured out and some are still working on crafting their own message. I believe we are fully into the Web 3.0 world and my view of Web 3.0 is not about technology or even communication. Web 3.0 is about monetization. How do companies and organizations leverage people, raving fans and cultivate these relationships to drive new opportunities to their business. This also includes damage control online.

I think we can all learn a lesson from Toyota and others who have successful leveraged the Internet to deliver their message to the world, combat negative press and turn a bad PR story into a good story grounded around core characteristics of integrity and doing the right thing.

Companies large and small must now turn to online services and listen. Sometimes saying nothing is just as powerful as broadcasting your message. Companies must understand that the world is talking about them, their competitors and even their industry. How can they listen and then respond rather than reacting to what is happening around them.

I hope this made sense.  Thanks to Jeremy Epstein for some of the insight into this post.

Tags: Computing, Human-computer interaction, Hypertext, Information Age, Jeremy Epstein, reporter, Science, Scientific revolution, Stuart's ramblings, Technology/Internet, TOYOTA MOTOR CORPORATION, World Wide Web
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