Alberta Business Marketing

The fundamentals of good business still apply when creating new roles like ’social media expert’ by Scott Valentine Photography by Michael Morrison GURU AT LARGE: Social media needs to provide a return on investment, says executive Doug Lacombe Sidebar: Training Options For In-house Social Media Sidebar: And Now For Someone Completely Different Click here to find our Twitter list of all [...]

Tags: Sales & Marketing, social media
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by Marliss Weber Photography by Michael Morrison Master tweeter: Bob McInnis credits using Twitter to raise $75,000 in donations for Brown Bagging It for Calgary Kids Sidebar: How to Keep Productivity Up While Social Media Rises Click here to find our Twitter list of all the people featured in our suite of social media related stories in this month’s [...]

Tags: Sales & Marketing, social media
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Not every business can afford to add staff to look after their social media needs. Getting your organization the training it needs to leverage the power of social media is a matter of selecting the appropriate learning opportunities to round-out your team’s experience. Fortunately, there are plenty of options, both in Alberta and online, to [...]

Tags: Sales & Marketing, social media
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It’s hard to stop the freight train that is social media use in the workplace. But some companies do go to extreme measures, policing the Internet and restricting employee usage of sites they feel waste time and are unproductive. A downside of social media is that it can lead to unprofessionalism or procrastination. Should [...]

Tags: Sales & Marketing, social media
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Calgary handler is helping build better four-legged athletes by Colleen Biondi HAPPY HOOFER: Kathy Butkovic commiserates with one of her clients It’s hardly a stretch to envision Calgary’s Kathy Butkovic working with horses. After all, the 29-year-old and her family (mother, father and older sister, Laurie) raised them at their childhood home just west of Edmonton, and she [...]

Tags: Kathy Butkovic, Management, Next Up, Sales & Marketing
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