Jun
20
2010
Is Microsoft leaping ahead in Internet Marketing?
Author: Stuart R. CrawfordThanks to my good friend Marcia Johnson for sharing this with me.
I have been sharing with a number of the small business clients that we work with at Ulistic about the day when tagging comes into play. Now, it is here with Microsoft Tag.
What do I mean by tagging? If you check out the Microsoft Tag website you will learn a tonne about what they have to offer.
In a nutshell a Microsoft Tag is something similar to a bar code that you see on any product we purchase at the supermarket. Traditionally bar codes were used for internal inventory or other systems that a store would use. Now this is all going to change!
Microsoft Tag now takes what was traditionally an internal mechanism and puts power into the hands of the consumer. Many restaurant owners, small business managers and those who run hotels may be shaking in their boots or jumping up and down in celebration.
What Microsoft Tag offers now is something like this bar code that a web designer can use on a website, a restaurant owner can post on their menu or a hotel owner can share on the front door of the hotel. Consumers, readers, information gatherers now with their smart phone or mobile phone can use a special Microsoft Tag Reader to scan the image (see near the bottom of my blog for a functional example) and they ar directed to a mobile website that offers additional information or where you can leave a review or share your feedback.
Where I see this playing a major role in business? The opportunities are endless..really. Need to solicit reviews from those who come to your restaurant..put a Microsoft Tag on your credit card bill. Want to keep in touch with those who purchased products and services from you, get a Microsoft Tag and email the tag to your visitors. Imagine the potential this can have for small business.
Microsoft Tags are where the fax machines were in the early days….remember what happened with fax machines…now everyone has one.
Over the next few weeks I will learn more about practical uses for Microsoft Tag. This is so new the exact impact on business is still to be determined but I think it will be huge! Almost as big as video. Want to chat about Microsoft Tag, give me a shout at 403.775.2205.