—

My alarm probably went off at 6:30am. I was still getting used to getting up that early. I had graduated from my theatre degree at the University of Calgary only a few months before, where I often had rehearsal until at least midnight. I had split my last “year” into two years so I could do as many shows as possible. (What can I say, I was in no hurry to join the working world, and university shows allowed by to add more to my resume. Plus, yes, I was having fun.) As a result I didn’t have many actual classes in my final semester in 2001 so it wasn’t uncommon for me to not wake up until 9 or 10 am. I also didn’t have a summer job that year – celebrating my final slice of freedom before joining the “real world”.

About two or three weeks earlier, in late August, I had begun my first post-university job: as an intern at Alberta Theatre Projects. The first show of the season was set to open one week later on September 18. We were in the final stretch of preparing for the Happy by Ronnie Burkett and I was loving every second of learning so much about the administrative side of the professional theatre world (having previously only worked on the technical, behind the scenes side in university and high school). I was doing a rotation in the marketing department, something I had more than a keen interest in and had tried to take classes in in university but could never get registered in because there were too many marketing majors in the business faculty. I was doing theatre AND marketing at the same time and soaking up all the knowledge I could. Life was good.

Because I was a couple weeks in already I had already learned the best way for me to wake up was to put the alarm on “radio” and let that wake me up over the course of up to an hour. I’d get up at 7:30 and be at work by 9am. A nice, easy morning with lots of time to have breakfast and catch the C-Train downtown.

So that morning the alarm went off at 6:30 and I dozed on to the sounds of Vibe 98.5′s music and their hosts The Pog, Fuzzy and JBo.

As 7 am approached I thought I was listening to them present the news, but it was too early. They told me a small plane had hit the World Trade Centre in New York City and it was on fire. Knowing how bizarre, unique and dangerous a thing this was, was up, out of bed – not in a rush, but in a quickened pace – putting on shorts and a t-shirt and out to the tv in our apartment to turn on CNN.

I was captivated. How does something like this happen? What a horrible tragedy. Not for the people in the building, but for the pilot of the small plane and for the people on the street where the debris must have fallen. But how could a small plane cause such a big hole and so much damage? Where did the plane go? Was it inside the World Trade Centre? I starred at CNN starting somewhere around 6:55am. Then I went down the hall to my roomate bedroom, knocked on the door and told an even more sleepy that me best friend that a plane had hit the World Trade Centre in New York. He too dressed, not quickly, but in at a hurried pace and joined me in front of the television, wondering what could have happened.

Then, 7:03 am.

CNN was interviewing a witness to the plane crash on the phone on the street a few blocks away. As they discussed and guessed what might have happened and what people on the street were doing, a large passenger jet appeared on the right hand side of the screen. It disappeared behind the burning tower. Then: a large fireball blows out the other side of the tower. I knew what had happened immediately: a second plane, this time clearly a large passenger jet, had hit the other tower. The host on CNN was thinking it was an explosion. Then he thought it was another small plane. Was I the only one who saw that? It wasn’t a small plane. It was clearly a full size passenger jet. It took them 3 minutes to catch up with what I had already witnessed.

“What are the odds?!” I thought. “How could this conceivably happen?!” Was something wrong with their navigation equipment and we were accidentally pathing planes directly into the World Trade Centre?! I didn’t really know what terrorism was – most of us didn’t, I don’t think, until later that day. And at any rate, terrorists blew up bombs or were suicide bombers. They did not cause this kind of damage. Two of the worlds tallest buildings on fire at the same time. Hit by two different passenger jets. It was litterally inconceivable what I was watching.

I continued to watch for a while longer. A new “eyewitness” thought it might have been a missile. We just kept watching CNN loop the second plane hitting in between shots of the smoke billowing out of both buildings. Eventually there were no new ideas. No one knew what had happened. There were lots of questions, but so far, no answers. It was time to go to work. I left the apartment still unaware that anything nefarious had happened, just something very very unfortunate.

—

The artistic director at Alberta Theatre Projects had a television in his office. We all had cubicles just outside his office on the second floor of the EPCOR CENTRE for the Performing Arts, pretty much right above the stage door and the loading dock. That plus everyone hitting “refresh” on CNN.com all morning gave us a constant flow updates. As the morning progressed the World Trade Centre was all anyone could talk about. By the time I got to work The White House and just about every other major government building in DC was evacuated and there was a fire in Washington, DC. It was believed another plane had hit that building too. One of the twin towers had even collapsed. What was going on?! Two cities? Three planes?! A building was entirely gone?! I was baffled.

I don’t remember what time I got to work. I don’t remember if both buildings had collapsed by the time I got there, but I do remember watching the video replay of the collapses in the Artistic Director’s office trying to make sense of it all. I couldn’t, and so work just went on. All without answers, but with newly founded thoughts of international hostilities fresh in our minds contrasted with concern for New Yorkers. I had never been to New York at the time, so as far as I knew, everyone in New York was in danger.

Around 11:45 I did what anyone else would have done on any normal day. I went for lunch.

—

Not knowing what to do on such a day, and with no one really “working”, earlier in the day I called my dad and asked him if he wanted to go for lunch. He agreed. I met him, probably at noon, at the Bear and Kilt Freehouse. We sat at the back – the northeast corner – next to a small television set against the north wall and talked about what was going on. He was just as confused as I was and I took both comfort in that and was a little more freaked out by it. We both had fish and chips, which were, and still are, exceptionally good at the Bear and Kilt. Lots of malt vinegar for both of us.

About half way through lunch I realized why my dad so readily accepted my offer to go for lunch. The CNN hosts were talking about “September 11th” being a day we wouldn’t soon forget. Ironically enough I had forgotten that date already that day. It was my dad’s birthday. It had totally slipped my mind with everything going on that morning. Although, to be honest, I had probably forgotten long before I got up that morning. I didn’t have a present for him, but I knew I would never forget his birthday ever again.

—

As I went back to the office, I had another new experience. I was handed the afternoon edition of the Calgary Herald with photos of the second plane hitting and the collapses. I had already seen all of this on TV, but I was amazed by the fact this event was important enough to warrant a second edition of a daily newspaper. I had heard of afternoon editions of the newspaper, but they had long since disappeared. As far as I knew, there hadn’t been an afternoon edition of a newspaper in over 100 years. It was old time-y stuff that just never happened any more. A part of living in the future, I guess. But there the afternoon edition was in my hand, and it stuck with me and helped solidify that this day was truly not like anything I had even heard of before. That small paper edition was how I knew life had changed – and not in the way we now think of when we talk about how September 11, 2001 changed us: airport security, American patriotism, racism and suspicion toward Muslims and “Arab-looking” people in general etc. No, it had changed things I knew to be true. Things in Calgary, thousands of miles from New York City. It may sound small to almost everyone, but it was profound to me in that moment.

—

At work we got the four major news papers at the time: Calgary Herald, Calgary Sun, Globe and Mail, and the National Post. Part of my job as an intern in the marketing department was go through each newspaper and clip any stories mentioning Alberta Theatre Projects or other arts companies with unique marketing ideas we could draw inspiration from (or just plain copy I guess).

The next day, September 12, 2001, I believe it was the National Post, had a two page spread showing a photo at the top of the page and a photo on the bottom half of the page. As I flipped through the paper I remember stopping at that photo spread and being captivated by it. Two identical pictures taken from the same spot on the other side of the river staring at the south end of Manhattan.

The photo at the top was the skyline we had all witnessed in dozens of movies – complete with the “twin towers” of the World Trade Centre slightly off from the centre of the picture. The second photo could have been a photocopy – with the same orange-y/yellow glow of a setting sun reflecting off the buildings – except the biggest reflectors of that sunset were missing. It was a striking reminder of what had actually changed and how quickly it had changed. In less than a couple of hours it was as if we had Photoshopped two of the largest structures in the world from that skyline. It was, in every way, surreal.

I pulled the photo spread from the paper and posted it on the wall of my cubicle as a reminder. I’m not sure a reminder of what, but I knew whatever it was, it was important to remember. How right I turned out to be.

Throughout the day and the months to come various coworkers and visitors would have similar reactions to the photo when they stopped by my desk. We’d talk about the strangeness of the photos; we’d talk about their eeriness; we’d have a shared, albeit fleeting, moment and then we’d get on with whatever the work at hand was, knowing that we really did live in a changed world. Everything was the same, but everything was different.

I moved desks several times during my time at Alberta Theatre Projects. I eventually was hired on permanently as the Marketing & Communications Coordinator – I had thought I’d be a state manager, but after finding out in January 2002 that that wasn’t the life for me I had gone back full circle in May 2002 and applied for, and accepted, a job in that first department I did a rotation in. The department I was working with in September 2001.

That photo spread from the newspaper hung on the wall of every cubicle I had during my time at Alberta Theatre Projects. I still have it, in a storage box somewhere, I’m sure. (Another sign of how we move on, but never really leave the past behind.)

—

It was okay to enjoy yourself, but not for others. Sporting events and comedy immediately became passe.

Baseball cancelled all games that week. I am, and was, a huge fan so this was a noticeable change for me and my daily ritual of watching the game on tv, probably in the background, when I got home.

The late-night comedy shows all cancelled their airings that week too. My roommate and I were avid watchers of The Daily Show with Jon Stewart, a program recorded in New York City. When they went silent, again, my life was impacted in a small, seemingly unimportant, way that resonated. One half hour of my day, that was unintentionally scheduled weeks in advance now was suddenly free. Empty, really. I didn’t actually know what to do with myself during that “time slot”. I had been left to my own devices. Not that I wasn’t capable of filling the time, but the fact remained I had to do something else at 12:30am now. Life really had changed even though New York seemed far away. It wasn’t. I was on the same continent and it turned out the people there did have daily influence on me.

There nothing like the absence of something, to make you realize what it meant to have it when you did.

I was abandoned by two of the things I enjoyed most: baseball and smart comedy; as they took the personal time to try and make sense of what had happened too. They were inventions made up of people, just like me. And they were lost too. They didn’t have their “regularity” either.

After a week or so, you could tell everyone was starting to feel not just the sting from the attacks of September the 11th themselves, but the ripple effect caused by the shut down of some of our previously unknowingly important institutions. President Bush summed up the next steps perfectly when he asked Americans to go shopping again. I assume he was more concerned about the state of the economy – you don’t shut down air travel, tourism and offices all over the country without serious financial side-effects – but what I heard in his words was, “it’s time to get back to normal and get on with our lives.” And that’s what everyone slowly began to do.

The Blue Jays, my favourite team, played their first game following the tragedies on Tuesday, September 18 – only one week later. It was a win against the Baltimore Orioles, but that could have mattered less. What mattered was just the fact teams were playing and people could go to the games and watch them on tv. It took a while longer, but things really started to feel “normal” for me when the New York Yankees returned home and played their first game at the historic Yankee Stadium.

Yankee Stadium – the “House that Ruth Built” – opened in 1923. This I knew because the Blue Jays played in the same division as the Yankees and Red Sox, two of the teams with the oldest stadiums in all of sports. Their venerability I often found at odds with my favourite team which was founded in the year I was born. That’s perspective for you.

For Derek Jeter, Bernie Wiliams and the seemingly perpetual World Champion New York Yankees to return to a New York building that had stood for longer than all but a few of the most ancient of us have been alive, a building that had effected so many millions of people, I somehow felt comforted. Not every building was destroyed. The World Trade Center was imposing and appeared to be as solid a thing as humans could create. But if it was so easily wiped from the face of earth what does that say about our ability to be present, to make a home, to do important things? On Tuesday, September 25 when the Yankees hosted the Tampa Bay Devil Rays at Yankee Stadium, another of New York’s most famous buildings, a building that had stood for so much longer than the World Trade Center, I knew that history was not gone. We could still do important things. We could still have a home. We could still be present and occupy a space. Yankee Stadium still stood and had for generations, and would continue to.

(It was because of this I perhaps was hit harder than I should have been in 2008 when the Yankee’s played their last game at that stadium. It’s sheer existence had provided me so much comfort six years earlier and now it was to be demolished. Fortunately the blow was lessened by the new Yankee Stadium, looking much like the original, built right next door.)

Slowly our institutions returned to normal – but with a resolve that carried more gravitas for me than perhaps it deserved. Jon Stewart is a funny guy. It’s observance however that had me hooked starting with The Daily Show’s “InDecision 2000″ a little more than a year or so earlier. (It was their “InDecision 2004″ that most people remember The Daily Show for, but what they did in the first incarnation of this ongoing series is what began my relationship with the series. Don’t get me wrong, Craig Kilborn was funny, but when Stewart took over in 1998 and politics became more of a feature, I became a much more regular viewer.)

In a short period of time I had gotten used to Jon Stewart’s ability to look at a piece of news and dissect the crazy out of it. I had come to appreciate the insight this created for me. I would have really appreciated that lens as applied to the events of September 11, but it was nowhere to be found. Then, on September 20 The Daily Show went back on the air; one of the last, if not the last, late night comedy programs to do so. His opening monologue, sitting behind a desk, was exactly what I needed to hear.

“It’s the difference between closed and open; it’s the difference between free and burdened. And we don’t take that for granted here. Our show has changed, I don’t doubt that. What it has become I don’t know.”

That’s how I felt.

“I want to tell you why I grieve, but why I don’t despair.”

And he did. And I took solace. And I began to think I could laugh and it was okay to do so; I began to see how the recovery would make us – make me – stronger.

I had been watching Saturday Night Live for years. Some off and on, but regularly none-the-less. In my mind, they were my link to New York City. They were New York and New York was them as far as I was concerned. I, and almost everyone, knew their response following the attacks would be important. But how would they come back from that? The Daily Show was a faux news program, so they could sit behind a desk thus ease back into it because we had all gotten very used to seeing anchors talking about the recent events. SNL however didn’t have that luxury; they did sketches that had nothing to do with anything.

In the days following September 11, 2001 many took to following their President. I found nothing useful for me there however. I didn’t see how “punishing those who were responsible” would heal the wounds that I saw, and personally had developed. I had found a lead to follow in that of New York Mayor Rudy Guiliani however. He didn’t focus on the external, he focused on the internal, he focused on helping New Yorkers clean up and put the pieces of their lives back together. That seemed to me to be the right thing to do. The thing that needed our attention.

When the season of Saturday Night Live began with Rudy Guiliani standing in front members of the New York Fire Department and Police Department I listened. Following Paul Simon’s stirring musical tribute the camera returned to Guiliani who was standing with Lorne Michaels, SNL’s long time producer:

Lorne Michaels: On behalf of everyone here, I just want to thank you all for being here tonight, especially you, sir.

Mayor Rudolph Guiliani: Thank you, Lorne. Thank you very much. Having our city’s institutions up and running sends a message that New York City is open for business. “Saturday Night Live” is one of our great New York City institutions, and that’s why it’s important for you to do your show tonight.

Lorne Michaels: Can we be funny?

Mayor Rudolph Guiliani: Why start now? “Live, from New York! It’s Saturday Night!”

And with that, the first joke had been cast. And by the very person I felt to be most at the centre of the recovery. If he felt it was okay to poke fun, it was okay. And life began again.

—

With ten years experience to review, I can now draw a much more vivid portrait of how September 11, 2001 affected me.

I learned that what we do elsewhere in the world can effect us at home. I learned what happens elsewhere in the world can affect us at home. I learned what happens or what we do elsewhere in the world can have effects on people you never would have intended it to.

I learned more about community and strength of character and actions speaking louder than words in the response of New York City’s citizens and especially their first responders. I had never experienced war, that was something that happened far away. On that day however I saw what someone stepping up, not questioning what needed to be done, instead just knowing, and doing it, looked like. I learned what “finest” and “bravest” actually meant. I learned unwavering dedication to that which needs to be done.

From Major League Baseball, The Daily Show, Saturday Night Live and the individuals involved in each of those groups at the time, I learned what resolve is. I learned moving on doesn’t mean forgetting. I learned what strength actually is and discipline.

I learned I don’t have all the answers and never will. And no one else will either. And that that is okay; it’s not a bad thing. It’s just the way it is; and there is a beauty in that.

Most importantly, I learned that I can play a role in shaping the world. So can everyone. The world can change at the drop of a hat – or something more sinister. Vigilance is not about living in fear, it’s about being aware of where the change points are and setting us up for more good outcomes than bad.

I also learned that there are people – although not many of them – that will try to work in the opposite direction, sometimes even when they think they are doing the right thing. No one thinks they’re evil; we all think we’re doing the right thing. Sometimes we’re wrong about that though. I learned things can get distorted if you lose sight of the big picture and focus on the here and now. I learned we can spend years of time and energy on things that make us feel better, when the answer could have been simple and easy.

I learned I shape my own path and it is my interpretation of events that defines that path.

These were my events and this is my path.

As I said, what happened to me on Tuesday, September 11, 2001 wasn’t unique or special, except that it was unique and special to me. So that’s my story.

—

Thanks for taking the time to read. I hope there aren’t too many grammatical or spelling errors here. I wrote this post in one stream of thought starting at 10:30 last night and starting again at 8am or so today and did not go back to edit except in some minor spots. Perhaps someday I will and I’ll edit to make it flow better, but for now, it’s a beautiful September the 11th outside, very similar to the one we had 10 years ago strangely enough. Today I’m going to go outside and enjoy it. I hope you do the same too.

Moving on doesn’t mean you have to forget.

I am back in my home office after a very busy couple of weeks which saw David and I hit the road to Los Angeles, California and then immediately flip the other way and head to Toronto, Ontario.  I love travel, I love being on the road and love to serve those who need help and it doesn’t matter where they are physically located.  Service is what matters and helping those in need of quality support is my personal number one priority.  Travel puts strains on the level of commitment I promise the clients I serve, so this week is a catch up week on my commitments.

Commitment…what a huge word.  Many say they are committed to a cause, their careers or their family.  But, even more who say they are never truly demonstrate it.

What is commitment? Is it getting up at 5 AM and getting two blog posts done for clients before 6 AM?  Is commitment ensuring your son’s sunburn is OK?  How about your spouse? Is ensuring the needs of the family are taken care of…commitment?  Of course all of the above are great examples of commitment and where we need to be committed.

I am not going to discuss spousal, family, church etc in this post…I would rather keep it on a professional level.  Your business and the success of your business.  We all know that marketing your business, starting a blog, ensuring your sales funnel is healthy and having happy customers all takes commitment but how do you manage this commitment.  Like I said earlier there are many of your peers who pay lip service to the word commitment and never truly understand or really want to know what it really means.

Since I work with small business owners across Canada and the US each day on social media marketing and online success…allow me to slip back into my own comfort zone here.  Social Media success takes 100% commitment.  Like anything in business you can’t go halfway and expect success.  It just isn’t going to happen…just like customer service, you need to commit to servicing your clients in order to truly have success in the relationship.

Here are a few tips to help you with committing to your social media success:

1. Develop a plan and stick to the plan – If it is blogging three times a week commit to it.  If it is tweeting four times a day, then do it.  You need to have a plan and then stick to the plan.
2. Schedule your time – put it in your calendar.  This is part of your business and must be scheduled and then the schedule has to stick.  How many stale blogs are out there?  Started by business owners with great intentions but no commitment?  Start it, schedule it and stick to it.
3. Find help - You need a coach when it comes to this stuff.  Social Media is much more than Twitter and Facebook…do you have someone to help you?

Commitment is a big word to many…even myself, however I am committed to sharing thoughts with you each day…or you wouldn’t get this email or read this post.

What can I do to help you…give me a shout at 403.775.2205, I would love to help you if you require some support and a person to bounce ideas off of.  If you are located in Toronto, Boston, New York or right here in Calgary…it doesn’t matter.  I am here to serve you and the needs of your business.

No software, technology or offering is perfect.  Like many of us…no one or thing is ever completed perfect, there is always room for improvement and tweaking.  You can read through every single blog posts here on my blog and find grammar errors and other items that simply don’t make sense. What I am really getting at is the mindset today that good enough is good enough.  Look around and you will see many examples of “The Good Enough Mindset“.  How much additional value would you create if you didn’t approach life as a minimalist and just attempted to enter onto the “road less traveled“.  We see it everyday, cheap products, free offerings that don’t make the grade, and others…sometimes you do get what you pay for.

Life is about continuous improvement and taking ownership for this development.  After our trip to California last week it was crystal clear that no one has all the answers, but taking ownership and being committed to constantly improving yourself, your team and your business is a full-time job.  We can all learn something new each day and continue to constantly improve the way we do things.  I am always trying to constantly improve, seek feedback from my peers and even those who don’t know me and then apply what I learn.

Google is a great example

Over the past couple of days I have been trying really hard to work on a couple of tasks for our business clients with Ulistic and also answer questions about small business technology. One of our Calgary clients was asking about mobile phones and my recommendations.  He was asking about Android, Blackberry and iPhone.  Based on the minimalist mindset and being committed to improvement and quality, who do you think I recommended?  During my own research for a stable business systems which allow us to communicate effectively with our clients and partners, I started to find some big shortcomings in some of the platforms we employ each day.

Before you “I told you so” folks out there comment on my blog let me clear the air here about some of my challenges with Google Docs and their calendar system.  Google, Microsoft or whoever all have their challenges and the issues I am wrestling with around simple features missing in Google Docs and Calendar are deal breakers for someone like me.  Yes, I have switched to Office 2008 for the Mac and thinking once again about a new mail, calendar client for my email and scheduling (Maybe the Apple ones will work fine).  The minimalist approach maybe affordable, but at what cost?

Real leadership in the tech or any community is about recognizing these challenges, taking ownership of the issues and then roadmapping a way to resolve them.  Oh yeah…communication is the secret sauce here.  You can have great intentions but if you don’t communicate them….you have done nothing!

Are you performing at JUST OK or are you working at continuous improvement?

Is your small business bombarded with spam messages everyday? If you have a spam problem.  I know some great IT guys wherever you are in the world..email me and I will introduce you to someone close to you.

A story of the restaurant that could

If you hate the abundance of spam that you receive continuously on a daily basis don’t tell Toronto, Canada restaurant owner, Michael Sangregorio of Local Kitchen & Wine Bar who uses opt-in mailing lists to keep in touch with his customers on a regular basis.  I have to concur with Michael, email marketing when used correctly actually does work.  But it has to be permission based and relevant to those you are sending your message out to.

First reported by my friend Denise at the Financial Post, Sangregorio ranks keeping in touch with his loyal customers and also his raving fans (don’t think the message stops with those he sends it to…many forward it on) in his Top 10 list for business success and ongoing activities.  This keeping in touch with his loyal, raving fans is a minor investment of about $20 a month.  Twenty bucks!  How much did your Yellow Pages ad cost you this year?

This is a great story on the power of email marketing.  Marketing to your raving fans is crucial and makes economic sense.  Many small business owners across the globe are now turning this powerful online marketing tool, which when done correctly provides an opt-in communications strategy which is permission based.  There are still a high number of small business owners who don’t start email marketing campaigns because they simply hate getting spam and they take this belief to their business marketing.

It is not just about marketing, it is about keeping in touch with your customers and your clients.  Keeping in touch about what you do, who you are and why they need to come back and see you.  It is about reaching them before your competitor does.

Mailchimp comes highly recommended

There is help to cure this mindset and it starts with some mentoring.  Our Calgary-based Internet consulting firm believes so much in the power of email marketing that we have devoted on whole 90 minute mentoring session on “The Power of Email Marketing“.

Ulistic recommends Mailchimp for your email marketing and business correspondence platform.  There are many out there,  however Mailchimp is free for those with small lists, less than 500.  A great place to start.  So what is stopping you…is it time? If time is your reason, call me 403.775.2205.

Here are some tips from Denise’s article to help you with your email marketing.

1. Personalize your messaging to target audiences when you can.

2. Provide links in your emails to increase user click action.

3. Encourage “forward to a friend” activities (e. g. offer a product discount) so your message can go viral.

4. Test your messages on different readers to make sure they work on all platforms.

5. Write headlines that get noticed — use the “what’s in it for me” principle.

Read more: http://www.financialpost.com/small-business/tools/story.html?id=3067462#ixzz0p2DcM275

Last evening our Calgary Business Professionals Networking Group held their monthly Beer, Wings and Networking event at the Rusty Cage in South Calgary.  What a great establishment for a social networking event where everyone can come together for some fellowship and networking.  Hats off to our great business club in Calgary.  Thanks to Ray and the entire team at the Rusty Cage/Studio 82 for another wonderful event.

The lesson learned at our Calgary Business Networking Club

Social Networking requires people to be real.  Our business networking club is social networking and we are not hiding behind some keyboard and computer screen.  We are out and about in the community, meeting up, sharing stories, exchange business cards and learning from each other.  One of the comments that we kept hearing throughout the event is how real this business club actually is.  That everyone can just be themselves and tell it like it is in a completely comfortable environment.  This is a very important and a crucial life-lesson I learned a while back.  Many tried to reach out to me, especially during my “I” focused years.  We need to be authentic, real and ourselves more than anything.

During the evening and speaking with the members at the event I ran into a Calgary Social Media self-proclaimed Guru.  It was this couple’s first time at our event and one of the people claimed they knew me but sorry I don’t recall meeting them in the past.  This guy and his partner claim to do everything in the world of social media.  They will fill your pipeline with qualified leads, your revenues will gush like Leduc Number 1 and they have an endless team.  You need feet on the street in New York City, he does that.  You need some customized coding, he does that…maybe you need someone to mop the floors at the end of the night, he does that.  Can you see the potential challenges here?

In my early days of IT Matters, we gave the perception to our clients that we were their single source for anything IT related and even to this day at Ulistic, there is value is being a single source or that CONNECTOR who knows the right people to introduce in situations.  This is why I network, to understand who does what and who I can refer business to.   I still like to believe we can be a single source of knowledge and share openly with those we care about and trust (KNOW, LIKE, TRUST).  What is different about that mindset vs. “we do that”.  We don’t do everything, however we have strong strategic alliances that are able to help you with what challenge faces your business.

Do you need a sign for your office, we know someone and we can introduce you.  How about some tricky software code, that as well…we don’t do that but we have talented business relationships that we would more than happy to connect you with.  It is about being a CONNECTOR, about looking out for the needs of others without “sticking your oar” in and claiming it is all about you.

People like to deal with humble, authentic and real people. Part of being authentic and real is knowing what you are good at, showing that you really care and forming alliances with those who can help you with the weaknesses in your business.

Not sure, ask Varvid’s Aaron Booker from Bellingham, Washington. This Pacific Northwest technical guru recently packed in his MSP business in Bellingham to purely focus on what he loves to do..shoot video and work with people…almost similar to my story. Aaron now focuses on his passion of helping IT consultants, computer vendors and others in the technology industry tell their story through the lense of his Varvid business.  Learn about Aaron’s Social Media Video product at http://www.varvid.com.  We can’t forget about Drew and Mike as well…critically parts of the team.

What I truly admire about Aaron is his passion for being a Go-Giver.  This guy has the energy of an ox with endless amounts of energy, drive, determination and a heart of pure gold.  He never sleeps and the smile on his face proves it.

Aaron was a founding member of HTG3 with me back in November 2006.  I still remember meeting him and the rest in Council Bluffs, Iowa when I snuck away from IT Matters for a couple of days (Tony and Rob had no idea) to get involved with an organization that would eventually change my life and the way I see the world.

Aaron caught up with me this week in Dallas and shot some footage about Ulistic.  It was like we never missed a beat.

PS..Aaron it was great to get lost in Dallas with you on Tuesday.

Thanks to my good friends at Bulletproof InfoTech, one of Calgary’s top Microsoft Partners serving the needs of small business in Calgary.  Rene Sloos and the team allowed Ulistic to use his boardroom with fancy SMARTBoard to show the team from Today’s Business Woman the power of blogging.

Blogging as some of you may know is a passion of mine and whenever I have the opportunity to share the ins and outs of WordPress blogs with those looking for insight using this social media technology is a blessing.

The three ‘pillars’ of progressivism – interconnectedness, understanding and adaptability – are in that particular order for a very specific reason. Although it was not apparent until the very end of the brainstorming session.

When my group at the first Reboot Alberta sat down to have a lively discussion about “what is ‘progressive’” we very quickly determined the first thing an individual needed to progress wisely is understanding of the issue (more on this in my next post). We also relatively quickly came up with the concept of adaptability – i.e. what you do with your understanding – although we did not call it this at the time (more on adaptability two posts from now).

With these two pillars, we thought we had defined ‘progressive thinking’ very well: gain understanding and then be willing to be adaptable in your implementation. However, as time in the session began to draw to a close, we saw the big error in our thinking.

How does one create understanding in the first place?!

Certainly we all think that we have a good deal of understanding. But when you look at the issues in great detail you begin to realize the complexity of the information involved the decision making process. Multiply that complexity by the hundreds of decisions a politician must make during their turn and you begin to see how difficult it must be to actually have good understanding of each and every one of the issues. So, where does understanding come from? Obviously it’s not just a God given thing – we’re not born with it – otherwise politicians (and people in general) would not do dumb things. We would come out of the womb as baby geniuses if this were true.

This is where our group came up with the concept of ‘interconnectedness’.

It’s a simple concept really, the more interconnected you are, the more likely you are to have better information, which leads to better understanding.

When I speak of interconnectedness, I’m really talking about two different kinds of interconnectedness, both of which are part of the whole leading to developing understanding.

The first is your network. The more people you know, the more groups you are involved with, the more conversations you have with people, the more understanding you’ll gain. It’s basically osmosis. Hang around with smart opinionated people and you’re bound to think more like them. (This is a basic tenement of psychology and the political equivalent of your mom saying “if you keep making that face, it will stick like that”.) We go to school and take courses to learn. Without the interconnection between yourself and the teacher, your understanding can not grow as quickly or robustly.

There is another deeper reason for having a larger, smarter network however: to correct you when you’re wrong. The better (in terms of quantity and quality) the input you receive, the greater the likelihood is you will output something worthwhile. This is why it becomes imperative to familiarize yourself with sources of knowledge that differ from what you have traditionally sought. Cognitive dissonance can be a powerful enemy because we are so loathe to fight it; as winning that battle would mean proving we are wrong. Listening to as many voices as possible can lead to better understanding.

If there is one thing I have learned while trying to do this in my own personal life, it is this: even the most seemingly crazy person, has at the root of their rantings, a decent point. A point which should be considered and explored further. (Seriously. Try it. You may be surprised at what great ideas you’ve been dismissing because of the method they’re being delivered via.)

The second kind of interconnectedness comes from systems knowledge. Having the ability to see how a change in one area can affect change in another area and potentially cause a cascade of fallout (good or bad) is a vital skill to have. Especially when dealing with issues as complex as those the average politician encounters on a regular basis.

Thinking each decision we make operates independently of any other issue is simply not how life works. If you decide to stay at home tomorrow, you will encounter entirely different options that you would have if you walked out that door. The same is true in politics. And it goes beyond the basic: if you lower taxes you have to offer less services (although this is a good example). This form of interconnectedness extends to complex issues such as economy and it’s relationship with the environment. Where is the correct balance? We can’t make decisions regarding one, without considering the ramifications in the other. What tools are in place to allow us to examine this balance – if any? Even within the same sector – the economy for example – interconnectedness allows us to examine assumptions. Is GDP the best measure of our economy? What is it measuring? Is basing our entire financial well being on growth for growths sake wise? Being interconnected means being able to make these judgements without leaving any vital piece of information out of the equation.

This form of interconnectedness also applies to time, not just sectors. It forces us to consider both short term and long term outcomes, before ‘understanding’ attempts to strike the proper balance needed after taking into consideration all the various pieces of data available.

The other main reason my Reboot Alberta group added ‘interconnectedness’ to our list of traits of ‘progressiveness’ is because it helps answer what to do after you’ve gone through ‘understanding’ and ‘adaptability’. We struggled with this single line free flow model. Once a decision has been made is that the end of the process? What does one use to gauge the adaptive course forward?

Interconnectedness also allows for a feedback loop to be created. Without this loop adaptability simply could not exist. Instead the model would be problem > understanding > decision. Which, I think can be argued, is far too similar to what we currently most of the time. The feedback loop created by interconnectedness allows for error detection and course correction (adaptability).

Now, what you do with all that information you’ve gathered through your interconnectedness? That is ‘understanding’; and that is the next post in this series.

PS – Despite my best efforts, it does not look like I will complete the final three posts in this series (understanding, adaptability, openness and transparency) before Reboot Alberta 2 begins tonight. I will write these posts still, of course, but, sadly, it will not be before the beginning of the conference.

To define “what is a ‘progressive’” I would recomend we start with defining ‘progressive’. But where do you start when trying to define ‘progressive’? To get the ball rolling, we might as well start with the basics: the dictionary definition of the word ‘progressive’ courtesy Dictionary.com.

pro·gres·sive [pruh-gres-iv]

–adjective

1.      favouring or advocating progress, change, improvement, or reform, as opposed to wishing to maintain things as they are, esp. in political matters: a progressive mayor.
2.      making progress toward better conditions; employing or advocating more enlightened or liberal ideas, new or experimental methods, etc.: a progressive community.
3.      characterized by such progress, or by continuous improvement.
4.      (initial capital letter) of or pertaining to any of the Progressive parties in politics.
5.      going forward or onward; passing successively from one member of a series to the next; proceeding step by step.
6.      noting or pertaining to a form of taxation in which the rate increases with certain increases in taxable income.
7.      of or pertaining to progressive education: progressive schools.
8.      Grammar. noting a verb aspect or other verb category that indicates action or state going on at a temporal point of reference.
9.      Medicine/Medical. continuously increasing in extent or severity, as a disease.

–noun
10.   a person who is progressive or who favours progress or reform, esp. in political matters.
11.   (initial capital letter) a member of a Progressive party.
12.   Grammar.
a.     the progressive aspect.
b.     a verb form or construction in the progressive, as are thinking in They are thinking about it.

Of course if we are going to examine what ‘progressive’ means I  suggest we also must examine its root word: ‘progress’.

prog·ress [n. prog-res, -ruhs or, especially Brit., proh-gres; v. pruh-gres]

–noun

1.      a movement toward a goal or to a further or higher stage: the progress of a student toward a degree.
2.      developmental activity in science, technology, etc., esp. with reference to the commercial opportunities created thereby or to the promotion of the material well-being of the public through the goods, techniques, or facilities created.
3.      advancement in general.
4.      growth or development; continuous improvement: He shows progress in his muscular coordination.
5.      the development of an individual or society in a direction considered more beneficial than and superior to the previous level.
6.      Biology. increasing differentiation and perfection in the course of ontogeny or phylogeny.
7.      forward or onward movement: the progress of the planets.
8.      the forward course of action, events, time, etc.
9.      an official journey or tour, as by a sovereign or dignitary.

–verb (used without object) pro·gress

10.   to go forward or onward in space or time: The wagon train progressed through the valley. As the play progressed, the leading man grew more inaudible.
11.   to grow or develop, as in complexity, scope, or severity; advance: Are you progressing in your piano studies? The disease progressed slowly.

—Idiom

12.   in progress, going on; under way; being done; happening: The meeting was already in progress.

Perhaps just as importantly we should take a peek at the etomology of the word ‘progress’. It comes to us through the combination of two latin words: from progressus, pp. of progredi “go forward,” from pro-“forward” + gradi “to step, walk,” from gradus “step”.

What can we take from these dictionary definitions and the etymology? Well, setting aside the political definitions, it appears almost all the definitions revolve around “moving forward” or “improvement” or “advancement”. But is this all there really is to being a ‘progressive’? So long as you keep moving forward or improving things you are a progressive? If so, then almost everyone in politics can be defined as ‘progressive’ because they all are trying to improve their constituency.

On the flip side of things these definitions might prove to be very helpful in getting at what a progressive is, but they are not very helpful when trying to define what is progressive. Surely not all progress is good progress.

Take a look at the history of warfare as an example. We went from fighting with our hands, to sticks, to knives, to guns, to bombs, to the atomic bomb. Fighting with your hands, knives or even guns is one thing, they are all targeted at one individual or a small group, but once you get to the atomic bomb, we are talking about having the ability to destroy the entire planet in a matter of minutes. Is this progress? According to the preceding definitions of ‘progress’ and ‘progressive’, yes, having the ability to destroy the world is progressive.

The same can be said for technology. During the college bowl games, I remember seeing the “e-coin toss” and thinking, did we really need to make a coin flip electronic? Really? What’s wrong with a coin? It’s simple and effective; with little room for improvement. What a waste of time and resources. I’m sure you too can think of a half dozen examples in your own life where ‘progress’ was made seemingly only for progress’ sake.

Clearly there has to be more to being a ‘progressive’ than just progressing.

And clearly this is where we depart from the traditional political definition of ‘progressive’ as well.

I think this is where the three pillars of being a ‘progressive’ – interconnectedness, understanding and adaptability – my group at the first Reboot Alberta came up with, may come into play. Through using these these tools I believe we can find a better definition for ‘progressive thinking’, which, in my mind, will allow us to make decisions that are more wise than the traditional definition of ‘progressive’ allows for.

Tomorrow I will continue in this vein by beginning the exploration of the interconnectedness ‘pillar’.

Share/Save