Alberta Business Marketing

Ulistic and Heartland Technology Solutions Forge Strengthening Relationship

Two leading content creators join forces to help MSPs and IT VARs craft their message and win new business opportunities through online business newsletters, social media and search optimization.

Ulistic, a leading MSP Internet consulting firm based in Calgary, Alberta, Canada and an organization focused on delivering valuable online marketing services and education within the IT VAR and Managed Services Community, today announced their strategic partnership with Heartland Technology Solutions (HTS). HTS is a very successful IT reseller located in the Midwest that also provides marketing services through its popular e-Newsletter service for resellers throughout North America…it’s known as the e-Newsletter produced by a reseller for resellers.

This strategic partnership will offer the IT VAR and Managed Services community a robust, complete and well-rounded online marketing solution leveraging HTS’ newsletter and content library services with Ulistic’s Search Engine Optimization, Social Media and Internet Marketing and consulting programs.

Ulistic will offer in-depth social media, corporate blogging and search engine optimization services built on proven SEO best practices to HTS and their community of newsletter marketing clients. This will allow each member to leverage advanced web marketing and coaching services geared at positioning their businesses ahead of their competition in online search and provide a foundation to take their Internet Marketing to the next level.

“Marketing your MSP and IT VAR business online is no longer a fad,” states Ulistic Senior Partner and 15-year MSP veteran Stuart Crawford. “Online marketing must be a core component of your overall marketing strategy, no matter the size of your business. Our partnership with HTS will help the technology community increase their overall visibility in their communities and with their clients, aiding in their overall creditability in the marketplace.”

HTS will offer their very popular e-newsletter to Ulistic clients. This proven service produces over 170 newsletters each month for VARs across North America who want to maintain a “soft touch” with their customers. HTS e-newsletters are highly customizable with a robust content library for VARs to utilize.

“VAR customers appreciate the mix of personal news, tips and tricks, and education on technology trends that appear in our e-newsletters. We’re excited to expand our market to assist Ulistic clients as well,” says Jane Cage, COO of HTS.

About Ulistic Inc.

Ulistic (www.ulistic.com) focuses on assisting leading Information Technology organizations, technology manufacturers and their partners plus the Managed Service Provider market. Ulistic’s services help position their partners and clients to achieve success by leveraging the latest Internet Marketing trends and services. Ulistic is a progressive Internet consulting firm founded by David West and Stuart Crawford who offer a combined 30 years of IT experience. Ulistic is the definitive organization for firms wanting to lead in their markets. Ulistic has global results with companies looking to dominate search results, lead their markets and leverage social media and advanced web services. Ulistic are a team of Internet Consultants with a fresh approach to doing business online by empowering clients through education.

About HTS

Heartland Technology Solutions (HTS) has been providing business solutions to clients throughout the Midwest for over 25 years. HTS has offices across Iowa, Nebraska, Missouri, Kansas and Oklahoma with a regionally based staff of almost 80 IT professionals including 30 industry certified engineers and experienced business consultants. HTS also provides marketing services through its popular e-Newsletter service for resellers throughout North America. (www.heartlandtechnologies.com)

Tags: Business, Business Partnership, business solutions, Business/Finance, Calgary, canada, content library services, COO, David West, e-newsletter, e-newsletters, Heartland Technology Solutions, HTS, Internet Consultants, Internet Marketing, Internet Marketing trends, Iowa, Jane Cage, Kansas, managed services, Missouri, Nebraska, North America, Oklahoma, online business newsletters, online marketing services, online search, search engine, search engine optimization services, search optimization, search results, Senior Partner, Social Media Ventures Inc, stuart crawford, technology community, technology manufacturers, technology trends, Technology/Internet, Ulistic Inc., web marketing, web services
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Once again I get to work directly with my good buddy Erick Simpson and his team at MSP University.  This week Ulistic released this press release outlining how our team is expanding the reach of our Calgary Search Engine Optimization and Social Media Consulting services into the Managed Services community.

Ulistic and MSP University announce Strategic Partnership

IT VAR and Managed Services Providers win as two marketing leaders join forces to offer a comprehensive, effective online marketing solution to the channel

Ulistic, a leading Internet consulting firm based in Calgary, Alberta, Canada and an organization focused on delivering valuable online marketing services and education within the IT VAR and Managed Services Community, today announced their strategic partnership with MSP University. MSP University is the largest consultancy and online resource dedicated to business transformation and improvement strategies for information technology (IT) professionals and managed services providers globally.

This strategic alliance will offer the IT VAR and Managed Services community a robust, complete and well-rounded marketing solution leveraging MSP University’s traditional and website marketing services with Ulistic’s Search Engine Optimization, Social Media and Internet Marketing and consulting programs.

Ulistic will offer in-depth search engine optimization services built on proven SEO best practices to MSP University’s channel of over 7,000 members. This will allow each member to leverage advanced web marketing and coaching services geared at positioning their businesses ahead of their competition in online search and provide a foundation to take their Internet Marketing to the next level.

“This is a wonderful opportunity for managed services providers and IT professionals globally to have a well-rounded marketing solution that balances traditional marketing techniques with today’s required and often overlooked search and social strategies,” states Ulistic Senior Partner and 15-year MSP veteran Stuart Crawford. “MSP University continues to lead the IT channel in business improvement education, strategy and fulfillment services for the technology community. It is wonderful to be part of the MSP University team going forward.”

MSP University provides IT business operations, sales and marketing and technical service delivery improvement education, training, fulfillment and consulting services to IT service organizations in over 100 countries worldwide, and trains thousands of attendees each year at its international IT Solutions and Managed Services Boot Camps.

“Adopting and integrating Ulistic’s proven approach into an IT solution or managed services provider’s marketing strategy greatly improves their results and ROI”, said Erick Simpson, Vice President, MSP University. “MSP University’s member channel looks to us to continually seek out and engage with strategic business partners whose products and services will add value to their businesses, and our alliance with Ulistic is yet another example of our meeting this expectation.”

About MSP University

MSP University (www.mspu.us) provides IT business operations, sales and marketing and technical service delivery improvement education, training, fulfillment and consulting services to Fortune 50 manufacturers, distributors, membership organizations, vendor channels, franchises and thousands of independent IT service organizations worldwide. MSP University is the ultimate resource for IT solution providers, whether preparing to transition to an annuity-based Managed Services delivery model, or who are already delivering Managed Services, and wish to increase their knowledge of IT and Managed Services vendors, services, solutions and business, technical and sales and marketing best practices to drive revenue and increase profitability. MSP University helps solution providers succeed…period.

Tags: About MSP University, Business, Business Partnership, Business/Finance, Calgary, canada, Erick Simpson, fulfillment services, in-depth search engine optimization services, information technology, International trade, Internet Marketing, IT channel, managed services, Management consulting, Master managed service provider, MSP Partners, MSP University, online marketing services, online marketing solution, online resource, online search, overlooked search, search engine, Senior Partner, social media consulting, stuart crawford, Stuart's ramblings, supply chain management, technology community, Technology/Internet, ulistic, Ulistic and MSP University, Vice President, web marketing, website marketing services, well-rounded marketing solution
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Once again I get to work directly with my good buddy Erick Simpson and his team at MSP University.  This week Ulistic released this press release outlining how our team is expanding the reach of our Calgary Search Engine Optimization and Social Media Consulting services into the Managed Services community.

Ulistic and MSP University announce Strategic Partnership

IT VAR and Managed Services Providers win as two marketing leaders join forces to offer a comprehensive, effective online marketing solution to the channel

Ulistic, a leading Internet consulting firm based in Calgary, Alberta, Canada and an organization focused on delivering valuable online marketing services and education within the IT VAR and Managed Services Community, today announced their strategic partnership with MSP University. MSP University is the largest consultancy and online resource dedicated to business transformation and improvement strategies for information technology (IT) professionals and managed services providers globally.

This strategic alliance will offer the IT VAR and Managed Services community a robust, complete and well-rounded marketing solution leveraging MSP University’s traditional and website marketing services with Ulistic’s Search Engine Optimization, Social Media and Internet Marketing and consulting programs.

Ulistic will offer in-depth search engine optimization services built on proven SEO best practices to MSP University’s channel of over 7,000 members. This will allow each member to leverage advanced web marketing and coaching services geared at positioning their businesses ahead of their competition in online search and provide a foundation to take their Internet Marketing to the next level.

“This is a wonderful opportunity for managed services providers and IT professionals globally to have a well-rounded marketing solution that balances traditional marketing techniques with today’s required and often overlooked search and social strategies,” states Ulistic Senior Partner and 15-year MSP veteran Stuart Crawford. “MSP University continues to lead the IT channel in business improvement education, strategy and fulfillment services for the technology community. It is wonderful to be part of the MSP University team going forward.”

MSP University provides IT business operations, sales and marketing and technical service delivery improvement education, training, fulfillment and consulting services to IT service organizations in over 100 countries worldwide, and trains thousands of attendees each year at its international IT Solutions and Managed Services Boot Camps.

“Adopting and integrating Ulistic’s proven approach into an IT solution or managed services provider’s marketing strategy greatly improves their results and ROI”, said Erick Simpson, Vice President, MSP University. “MSP University’s member channel looks to us to continually seek out and engage with strategic business partners whose products and services will add value to their businesses, and our alliance with Ulistic is yet another example of our meeting this expectation.”

About MSP University

MSP University (www.mspu.us) provides IT business operations, sales and marketing and technical service delivery improvement education, training, fulfillment and consulting services to Fortune 50 manufacturers, distributors, membership organizations, vendor channels, franchises and thousands of independent IT service organizations worldwide. MSP University is the ultimate resource for IT solution providers, whether preparing to transition to an annuity-based Managed Services delivery model, or who are already delivering Managed Services, and wish to increase their knowledge of IT and Managed Services vendors, services, solutions and business, technical and sales and marketing best practices to drive revenue and increase profitability. MSP University helps solution providers succeed…period.

Tags: About MSP University, Business, Business Partnership, Business/Finance, Calgary, canada, Erick Simpson, fulfillment services, in-depth search engine optimization services, information technology, International trade, Internet Marketing, IT channel, managed services, Management consulting, Master managed service provider, MSP Partners, MSP University, online marketing services, online marketing solution, online resource, online search, overlooked search, search engine, Senior Partner, social media consulting, stuart crawford, Stuart's ramblings, supply chain management, technology community, Technology/Internet, ulistic, Ulistic and MSP University, Vice President, web marketing, website marketing services, well-rounded marketing solution
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Over the past few weeks on my blog and also on the Ulistic Opinion Blog we have shared some of our discussions with a number of the excellent speakers and panelists lined up for the upcoming Search Engine Strategies conference on June 9 through to the 11th in Toronto.

I caught up with one of the speakers this week, Bryan Eisenberg who will be speaking on “21 Secrets to Top Converting Websites“. I caught up with this NYTimes Best Selling Author and discussed topics that he will be sharing at the Toronto Search Engine Optimization event.

You don’t want to miss seeing Bryan and all the great speakers lined up for this Toronto Web Marketing event.  You can follow Bryan on Twitter @thegrok.

1.  Ulistic understands the importance of conversions with a marketing website, business today are leveraging many different types of web services, all hungry to convert or attract qualified prospects.  Can you share an example of trying to hard to convert? What are some of the pitfalls?

I have seen many instances of this occur, but the one that really stands out is when in was doing some research on Eloqua, and I came across an ad for one of their competitors Marketo. They committed one of the biggest blunders on their landing page, by not understanding the searchers buying stage. They only thing I was able to do on the landing page was complete a form to view a demo. I was researching their competitor and was committed to understand anything about one of their competitors. They should have taken then time to explain how they differ from their competitor not just to try to convert me into a lead and give me only one option of filling out a lead form. Meet your visitors with your sales or lead process and align it with their buying process if you want to succeed online.

2. What would you recommend to a small business owner looking to roll out an online marketing strategy?

• Take the time to understand your buyers purchase process, needs, fears and concerns.
• Make sure you can explain your value over your competitors. Why should I buy from you?
• Align your marketing messages, ads, etc across channels and experiences so that they all feel integrated and seamless.
• Make it obvious for visitors to your website what action they should take and build their confidence in order to take that action.

3. What are some of the key factors associated with success on converting visitors to potential clients?

The number one secret is to developing your corporate metabolism to the point you can execute on a drop of a dime. You need to rely on data driven decisions and foster creativity in testing. The poster child is Amazon.com, who processed around 25% of all Ecommerce transactions in the U.S. last year. Why? At any given time they have around 200 tests running on their website, they execute quickly and intelligently ( within two hours of Michael Jackson’s death they completely reconfigured their who Mp3 store), and they leverage the voice of customer to enable social commerce and move beyond usability to persuadibility ( want to know what I mean then come see my session at SES Toronto)!

Tags: Amazon.com Inc., Bryan Eisenberg, Business, Business/Finance, e - commerce, Internet Marketing, Landing page, michael jackson, Mp3 store, online marketing strategy, sales, search engine, Selling Author, Technology/Internet, toronto, United States, web marketing, web services
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This past week I have been working with a fellow Heartland Tech Group member from the Philadelphia, PA area and leader in the Philadelphia Small Business Computer Support market, Jobecca Technology Group.  Michael and I have known each other for a couple of years now and it wasn’t until this past month we decided to work together and what a pleasure it is to have Michael on board as a client with Ulistic.  Today, Ulistic is assisting Michael in taking his web marketing and overall web strategy to a new level.  So far, so good and it is awesome to have this HTG member as a client of our Calgary based Social Media Consulting and Online marketing organization, Ulistic.  Need help 403.775.2205.

See Jobecca’s new Philadelphia Business Computer Support blog today.

I learn from my clients just as much as I hope they learn from my experiences from us working together and with Jobecca, no exception to this rule occurs.  Michael and I share a very close friend Jeremy Epstein from Never Stop Marketing. I have been reading Michael’s blog posts and he reminded me about a focus point our friend Jeremy is talking about on his blog about Dandelin Marketing and the importance of Never Stop Marketing…sorry to the guys at TLC in Calgary…Jeremy coined this phrase long before you guys started using it (see spam emails going around Calgary).

Like Michael and I have mentioned, one of Jeremy’s new or recent discussion points is on Dandelion Marketing.  Are you asking yourself what is Dandelion Marketing? let’s think about this for a second and how dandelions spread in the wild.  Look outside your Calgary home right now, can you see a number of dandelions investing your lawn?  Being the May Long Weekend, it is more than likely that the dandelions are out in full force.  I know my front yard has many of the yellow butter cups showing their face.

In Jeremy’s blog post on Dandelion Marketing, he shares 6 basic concepts on how to share information online with your raving fans and also those who simply like what you have to offer.

• Know the Commander’s Intent
• EVERYONE is in marketing.
• Brand: Feel Over Look.
• Agile Marketing Development
• High Fault Tolerance.
• Rapid Feedback Loops.

Dandelion Marketing is in my opinion is about leverage.  Using the tools available to you, some are actually free and some have a small price tag associated with them to share relevant information with your community and also your raving fans.  Information that is relevant, information they would find interesting and information their follows find interesting and when everything aligns…well look how dandelions spread across the prairie landscape!

Download the Dandelion Marketing eBook from Jeremy Epstein today…some very good reading…I am reading it on my iPad right now!

Tags: 403.775.2205, Biology, Botany, Business Success, Business/Finance, Calgary, Dandelion, heartland tech group, Herbs, Human Interest, iPad, Jeremy Epstein, Jobecca Technology Group, leader, Medicinal plants, Michael, never stop marketing, overall web strategy, Philadelphia, philadelphia computer support, social media consulting, Social Media Consulting and Online, Taraxacum, ulistic, web marketing
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