Join David and I as we review “Producing Your Own YouTube Videos for Business” This Ulistic webinar will explore the compelling reasons why delaying an Internet marketing video strategy online may leave you in the dust on search results.

Our team from Ulistic will discuss some of the tools necessary to produce semi-professional video and how to do basic editing for the web. Finally we will review creation of your YouTube channel and how to post your new videos.  Tune in and invest an hour on how to step up your online marketing today.

Take ownership of your online video marketing. The trend of Internet delivered video is here, are you ready?

Then finally we will briefly discuss optimization of your Video to help it perform on the Worlds second most frequented search engine – Youtube.

Register online today – Producing Your Own YouTube Videos for Business webinar.  Live Noon Eastern/9 AM Pacific on July 12, 2010.

This past month we’ve been working with a television production graduate intern who showed me how much talent I was lacking, despite my best efforts to record and edit video. Topher Earl produced a handful of fabulous promotional videos like the one below.

In 2003 when I started training tourism folk in Internet marketing there was NO video on the Web.

In 2007 (it seems like only yesterday) I presented an Internet Marketing workshop with a slide that showed 9 million videos being viewed on the Internet each day, up from 8 million just a few months before.

How times have changed.
In just five short years of existence, Youtube video viewership has ballooned to what Google reports as 2 Billion video views per day, double what it was just 18 months ago.

What does the online video revolution mean to tourism businesses?
Some of us are in the online media business now. I spent the weekend working on a job description for a new position with our tourism business at Northern Edge Algonquin.  We’re hiring a full time video producer.  Specifically, we’re looking for a graduate from a media production program at a community college to produce, record, edit, and distribute online video on a full time basis.  The successful candidate will produce media for more than just ourselves, but you get the drift.

It’s show time!

The new Autoshare feature on Youtube makes it easy to let your Facebook Friends and Twitter followers to see your actions.

Choose the actions you want to share with your community and Youtube will automatically share your activities with your social network(s).

This could be a really useful way to automatically update your social networks when you produce a new video, comment on a video associated with your travel region or business interest or even rate a video.

Youtube Autoshare: Just one more way social networks are becoming more and more interconnected.

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Yellow Hostel, a Youth Hotel in Rome put together this catchy video that will undoubtedly appeal to their ideal client – backpack toting twenty-somethings.
Have a gander then think about how well your content talks to your ideal client.

What do you need to do to get content like this that appeals to your guest?

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Apple announces iPod Nano and iTunes Upgrades

Apple transformed the marketing of tourism when the iPhone became the connected device of choice among digital travelers. Today, Apple announced a number of new enhancements to iTunes and their most importantly the Apple iPod nano music device.

iPod Nano – Video

iPod Nano, the small little music player that fits into the smallest of Christmas stockings will bring video into the hands of everyone. Last year I wrote about how the Flip Video camera could be an important tool for getting video to market your tourism business.

The current Flip Video has 4 gigabytes of memory.

The new iPod nano will record video on a flash drive with up to 16 gigabytes for less than $200!

Couple that with a device that is syncs with your computer via iTunes and has one click upload to Youtube capability and you are making it easier than ever for anyone to create and share video.

The device will clearly be marketed to youth – it has no still camera capability, nevertheless, there are important implications for travel and tourism businesses.

With Video on iPod Nano, Video will be Ubiquitous

91% of people who have cell phones have them with them within arms reach 24 hours a day. Stats aren’t available on how in-touch people are with their Flip Video camera, but its a safe bet that they have their portable music player a lot closer, a lot more often (most are iPods of course).

What that means: It will be as convenient for iPod nano owners to shoot video as it is for cell phone users to make phone calls.

Get it?

iPod Nano spurs questions for Tourism

iPod Nano announcement means it’s time for a few important questions the tourism industry needs to start thinking about (if you aren’t already):

• How are you going to encourage your guests to share video that inspires other travelers?
• How are you going to monitor social media for video representation of your region, property or experience?
• How can you include the needs of digitally connected travelers to make sharing of content easier? Think wifi and power needs. (Please tell me you are still not charging for wifi access?)

What questions come to mind for your region or business?

Links:

• Get video from your guests
• Flip Video & social media post

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